Roewe is an automobile brand owned by Shanghai Automotive Industry Corporation, which was launched in June 2006. The car technology under this brand comes from Rover acquired by SAIC before, but because the right to use Rover brand was bought by Ford Motor Company from BMW, SAIC had to promote the brand itself.

On June 65438+1October 65438+February 2006, Shanghai Automobile (Group) Co., Ltd. (hereinafter referred to as "Shanghai Automobile") officially announced that its own brand was named "Roewe", which means "innovation honor and prestige are all over the world". Roewe's brand has developed rapidly in the past four years, and its products have covered the mid-level and mid-to high-end car markets. "Technology" has become the brand label of Roewe. Roewe brand slogan is "taste, technology and realization".