The Great Wall culture is the most recognized by the public in the historical and cultural heritage, and it itself contains brand value, so we should make full use of this brand effect. Qinhuangdao is a famous city with Great Wall resources and unique geographical advantages, which provides favorable conditions for the construction of Great Wall culture in Qinhuangdao. Based on the tourism resources of the Great Wall in Qinhuangdao, the Great Wall Tour will become an important brand of Qinhuangdao cultural tourism. In the fierce tourism competition, shaping a brand-new tourism image of the "Great Wall City" and highlighting its characteristics will not only achieve good social benefits, but also obtain rich economic benefits. Combining the Great Wall cultural tourism with the city image propaganda, it is proposed to create a city image based on cultural characteristics; Strategies such as integrating tourism resources and perfecting tourism routes are expected to promote the rapid development of cultural tourism and the repositioning and publicity of Qinhuangdao city image.

Qinhuangdao city image theme slogan:

1, Bohai Dragon Island, Sihai Dragon Island.

2. The first pass of the Great Wall in Wan Li has been the first island in China for thousands of years.

3. Embrace the Great Wall and the sea to show the elegance of the summer capital.

There are Suzhou and Hangzhou in the south and Qin Huang in the north.

5. The Emperor of Qin is magnificent and the mountains and seas are elegant.

6. A warm and romantic summer capital.

7, an eternal emperor, a world level, a modern city.

8. Xiongguan Longdao, the unique style of Qin Shihuang, is a holy place for leisure and living in peace.

9. Xiongguan seeks old dreams and mountains and seas are trendy.

Serene 10.

Oriental Leisure City Beijing-Tianjin Back Garden 1 1.

12, Qin Huang stays in Jasper, which is full of greenery in summer.

13, Tiankai Serene, Health Wonderland.

14, leaning against the Great Wall of Qin Huang in ancient times and looking at the Gold Coast today.

15, Youyan Portal, Pearl of Bohai Sea.

16, a famous city at the foot of Yanshan Mountain and the pearl of Bohai Bay.

17, the city built by the emperor and mountains and seas.

18, Qin Yun has a history of 1000 years, with vast land and beautiful islands.

19, watch the charm of mountains and seas and find many sacred places for emperors.

20. The Great Wall of Mountains and Seas holds up a green port city.

2 1, summer resort, natural harbor.

22, watch the charm of mountains and seas, and taste the summer style.

23. Great Wall Museum, Beijing-Tianjin Back Garden.

24. Binhai Great Wall, Charming Dragon Island.

25. The Pearl of Bohai Sea on the tap of the Great Wall in Qinhuangdao.

26, the charm of the Millennium ancient city, Qinhuangdao charm.

27, the city of mountains and seas, there are thousands of customs beyond the Great Wall.

28. Invitations printed with Qinhuangdao mountains and seas.

29. The majestic mountains and seas are famous at home and abroad, and the city is the best in ancient and modern times.

30, the Great Wall, the sea, only me Qinhuangdao.

3 1, the cultural name of the sea, carries the charm of Shanhailong Island.