Literally, the English pronunciation of 7- 1 1 is fluent and easy to remember. The name of 7-Eleven convenience store originated from 1946, in order to publicize that its business hours are from 7: 00 a.m. to 7: 00 p.m.1,and now 7-1has developed into a 24-hour retailer. 7-ELEVEn (trademark notation: 7-Eleven) has become the international lingua franca of convenience stores, with stores all over the United States, Japan, Chinese mainland, Singapore, Taiwan Province Province, China, Malaysia, the Philippines, Sweden, Mexico, Panama, Norway, Canada, Australia, Indonesia and other countries and regions. At present, there are more than 30,000 stores in the world, which is the largest chain store locking system in the world. [Edit this paragraph] Company History 7-Eleven convenience store was born in the United States, formerly known as "Southern Continental Ice Company" founded by 1927. At that time, because refrigerators were not popular, ice cubes for refrigeration became an indispensable necessity in life. John jepson Goering, who sells ice cubes in Southern Continental Ice Company, is very concerned about the improvement of customer service. He made a decision to open a shop every day in summer, with business hours of 16 hours. This service is very popular among local residents. Not only that, Goering found that local residents not only hoped that he could sell ice cubes, but also hoped that he could sell other daily necessities in time through careful investigation of local residents' purchasing willingness and demand. For example: milk, eggs, bread and so on. To this end, Goering proposed that the Southern Continental Company provide more convenient goods for the stores it is responsible for, and got the company's approval. In this way, Nanda Continental Ice Company not only sells ice cubes, but also starts to sell milk and eggs, creating new business areas and profit growth points, and is known as the bud of American convenience stores. Originally, this store was called "Totem Store", and the totem pole placed next to the store became the symbol of convenience store. Since the store is open from 7: 00 a.m. to 0: 00 p.m., 1 1946, Southern Continental Company officially renamed the totem store as 7-Eleven, which really kicked off the convenience store era. At present, 7-Eleven stores cover 18 countries and regions around the world. This enterprise brand ranks 1 16 in the top 500 world brands compiled by the World Brand Lab in 2006. [Edit this paragraph] Basic information company type Japan 7&; 1 1 The indirect subsidiary of the holding company was established in 1927 (Oak Rock, Texas, USA) Headquarters Date: 102-8452, 8 places in Faner Town, Chiyoda District, Tokyo, Japan; United States: 27 1 1 haskell 75204, Dallas, Texas, USA Suzuki Wenmin (Chairman), Joseph M. Depento (Chairman/CEO) and Zhengren asakura (Executive Vice President/Chief Operating Officer) Slogans Oh, thank God for the 7-Eleven industrial convenience store product slurpee and the annual turnover of the weight cup is 882 million US dollars. 1. Holding (セブン & Limited by Share Ltd; アイ? 9? 9 ホールディグス) [Edit this paragraph] Japan 7- 1 1 Japan 7-1is a chain convenience store group with the most advanced logistics system in Japan. 7- 1 1 was originally a well-known convenience store group in the United States, and was later introduced by Ito Yokado, a large Japanese retailer. Japanese 7- 1 1 1973 set up a subsidiary, which was later represented by Taiwan Province Uni-President Group in Hongkong, Taiwan Province and Chinese mainland. Japan's 7- 1 1 manages individual stores in a unified mode of 7- 1 1. Self-operated small retail businesses, such as small grocery stores or small hotels, are transformed into 7- 1 1 stores according to the guiding principles of Japan, and Japan 7- 1 1 provides unique standardization accordingly. As a new retailer, 7- 1 1 chain stores are especially popular with the younger generation, so they are expanding rapidly. Now there are more than 4,000 7- 1 1 stores in Japan. Convenience stores rely on frequent purchases in small batches, and it is possible to develop chain convenience stores only by using advanced logistics systems, because it enables frequent purchases in small batches to be realized. The typical 7- 1 1 convenience store is very small, with an average floor space of only about 100 square meter, but it is such a store that provides more than 3,000 kinds of daily necessities. Although convenience stores supply a wide variety of goods, they usually have no place to store them. In order to increase the sales of goods, the sales place should be as large as possible in principle. In this way, all goods must be replenished in time through the distribution center. If consumers can't buy goods while visiting the store, then the store will lose a sales opportunity and damage the image of the convenience store. All retail enterprises believe that this must be avoided first. JIT system is not entirely about delivery time, it also includes the technology of receiving order information from various stores through information network in the fastest way, and the technology of collecting goods most efficiently according to each specific order. Depends on a very advanced logistics system. Efficient supply of goods for each store is an important responsibility of the distribution link. First of all, we should buy all kinds of goods from wholesalers or directly from manufacturers, and then distribute them to various stores according to demand. Distribution center plays a bridge role in it. In order to ensure the efficient supply of goods, Japan 7- 1 1 had to rationalize the old distribution channels. Many Japanese wholesalers used to claim to be professional agents of a particular manufacturer and were only allowed to deal in the products of one manufacturer. Under this system, retailers must deal with many different wholesalers if they want to operate a series of goods. Every wholesaler has to deliver goods to retailers by truck alone, which is extremely inefficient and the delivery time is uncertain, but people often ignore the inefficiency of the distribution system. Japan 7- 1 1 reformed its distribution channels. Under the new distribution system, an entrusted wholesaler is designated to be responsible for several sales activities and authorized to deal in products of different manufacturers. In addition, 7- 1 1 can develop efficient distribution channels and establish contact with all stores by signing sales agreements with wholesalers and manufacturers. Wholesalers are managers of distribution centers and deliver goods to stores in convenience stores. However, Japanese 7- 1 1 did not invest in the distribution center itself, although they became the core of the distribution channel. Wholesalers raise funds to build a distribution center, and then manage it under the guidance of 7- 1 1 in Japan. Through this agreement, Japan 7- 1 1 can establish an efficient distribution system for its stores without any heavy investment burden. In order to cooperate with Japan's 7- 1 1, many wholesalers are also willing to make necessary investments in distribution centers; In return, wholesalers can enter a broad market. Japan 7- 1 1 reorganized wholesalers and retailers and changed the original distribution channels. Therefore, with the advanced logistics system, all kinds of goods are properly stored, properly kept and effectively distributed to all chain stores. The decline in the number of trucks delivering goods to convenience stores can reflect the advanced degree of logistics system. Ten years ago, there were 70 trucks delivering goods to convenience stores every day, but now there are only about 12 trucks. Obviously, this comes from the efficient operation and management of the new distribution center. [Edit this paragraph] stands for goods. At present, 7-Eleven has several commodities sold worldwide, including: large cups. The mainland and Hong Kong are called free fall. It was popular in Taiwan Province Province for a while, but now it is sold in only a few stores. It can be divided into small, medium and large cups, big bites, coffee to go (slightly different from Hiti Coffee in Taiwan Province Province) and Slurpee: a carbonated beverage frozen into smoothies, which is exclusively sold by 7-Eleven. Because of its high quality and low price, slurpee has become everyone's summer vacation choice. Because 7-Eleven has stores in many countries, the international manufacturers alliance can reduce the cost of purchasing goods and create distinctive products through international purchasing or introducing manufacturers to each other. For example, Uni-President Supermarket in Taiwan Province Province introduced dried mangoes from the Philippines through 7-Eleven in the Philippines, and Hong Kong introduced them one after another, so did the shopping bags provided by 7-Eleven stores. Non-cash payment mechanism Because 7-Eleven is more common, different non-cash payment mechanisms have been developed in different places. There are stored-value cards combined with transportation tickets or exclusive distribution: Hong Kong: Octopus cards popular in Hong Kong can be consumed at 7-Eleven. Macau: Except for credit cards, non-cash payment mechanism has not appeared in 7-Eleven in Macau. Taiwan Province Province: Uni-President Supermarket has developed its own iCash card (a prepaid stored value card) because smart card payment for non-transportation purposes has not been opened in various places, but it should be noted that iCash cannot be used interactively with Starbucks accompanying cards of the same group; In addition, United Supermarket also sells its own gift certificates, which can be used in most stores of United Supermarket. At present, VISA Wave of China Trust has also been launched. Guangzhou: You can use Yangchengtong for consumption. Shenzhen: You can use shenzhen tong card. Japan: nanaco is a prepaid electronic wallet, which was released in 2007. Beijing: Some 7- 1 1 can be paid by the municipal bus card, and the government plans to promote this payment method in all 7- 1 1 in Beijing. [Edit this paragraph] Uni-President Group and 7-1From April 1978, Uni-President enterprises raised1900,000 yuan to set up Uni-President Supermarket Co., Ltd., and in June 1979, 7-ELEVEN was introduced, and in May/kloc-0 of the same year. Even in the face of the loss dilemma for six consecutive years, Uni-President Supermarket, with the full support of its parent company Uni-President Enterprise, after a period of hard work and exploration, integrated the experience and experience of Chinese and Western merchants, gradually emerged in the domestic channel competition, and finally won the first position in the retail industry in Taiwan Province Province, opening the golden age of convenience stores in Taiwan Province Province! On April 20th, 2000, witnessed by the national media, Mr Jim Keyes, President of 7-ELEVEN, also formally signed a permanent authorization contract with President Gao Qingyuan. This unusual signing ceremony in the world represents the complete trust of the United States in 7- ELEVEN, the recognition of 7- ELEVEN's business strength, and the additional guarantee for 7-Eleven's sustainable operation in Taiwan Province Province. 7- 1 1 day July 1 1 day every year is "7- 1 1 day". It is believed that this tradition was created by 7-Eleven in Taiwan Province Province. The earliest purpose is to hope that the logistics unit will not forget the hard work of the first-line stores, so this day is chosen every year. Everyone has to go to the store to work for one day, so it is also called shoulder-to-shoulder working day. Later, other countries followed suit, but for different purposes. 7- 1 1 day in the United States is designated as a celebration. Every year, all 7-Eleven in the United States will provide free slurpee, and Japanese 7- 1 1 Day has two days. In addition to July 1 1, there is also July 1 1. On this day, 7-Eleven all over Japan will clean the roadway around the store, which is currently listed as one of the work items of 7- 1 1 Day in Taiwan Province Province.