When our waiters serve tea and pour wine to customers, they also serve with passionate language. At the same time, in the process of service, he brought our customers, who are also willing to extract the spirit of enthusiasm. We can even give our customers, barbecue customers, a paper hat for them to wear, and then let us blend in with this passionate atmosphere. Then take a photo with our staff.
Our marketing method is also this kind of passionate marketing method.
For example, when our passionate barbecue restaurant opened, we recruited our passionate messengers, our passionate friends and our barbecue club from the beginning.
We can collect 100 friends from enthusiastic clubs to join our barbecue opening activities through a 30% or 40% discount on barbecue.
Then, 100 invited customers came to us, and everyone got a warm card. With this card, these 100 customers can always enjoy the top discount when they eat barbecue with us.
At the same time, this 100 customer has also become our seed customer. We will interview this 100 customer on the spot, let each of them shout out their passion and call for a passionate barbecue.
We took photos and videos of this passionate slogan shouted by 100 people, and it spread wildly in the local circle of friends, ground flyers, Weibo and QQ groups.
So what shall we do every month in the future? We will hold this kind of passion meeting, which will be subsidized by our barbecue shop every month and enjoy a 20% discount on barbecue. Everyone can come and eat together. It is very happy and lively here, so that everyone can return to passion and find a feeling of passionate family as long as they come here.
I believe that from what I have just described, you should feel this different atmosphere. Is your product different from ordinary barbecue shops in the eyes of consumers?
So no matter what you sell, you should not only sell your product itself, but also position yourself in this personality and personal pursuit.