Company profile: 8 1step was established on 20 10, and was selected as one of the top/0 China cutting-edge interactive agents at the beginning of its establishment, providing online and offline one-stop planning and promotion services for enterprises. As a new force in the field of event planning in Shanghai, the growth rate is very amazing, and it has grown into a leader in the overall planning of online and offline activities in a short time. His creative style directly hits the key points, pain points and people's hearts, and only pays attention to the whole case itself. In the field of digital marketing, we have built a set of online and offline digital marketing systems, social marketing big data solutions and digital integrated communication service providers. Help many international and domestic top 500 brands to build an interactive marketing road.
Business model: 8 1 step
Event is good at combining activities with mobile Internet community marketing, customizing the three axes of theme content, community and IP around the trinity of enterprise brand positioning, products and target users, realizing offline detonation and online communication, and really helping enterprises to enhance brand marketing value. The core advantage is to plan young and fashionable user experience activities, 8 1step.
The event advocates that creative content is novel and touching, and it is good at integrating industry media and global resources, so as to build a user community platform and help enterprises create young and influential IP phenomenon-level activities in one stop, which is the most effective social marketing method to help brands and users build emotional voices.
Customer profile: customers cover automobile, fast-moving consumer goods, food and other industries.
Business advantages: event planning, digital marketing, integrated communication and interactive marketing activities.
Classic case: Mengniu's "born strong" annual integrated marketing, and "car inventor reinvents car" Mercedes-Benz S-class new product release.
2. Shanda Public Relations
Company Profile: Shanda Public Relations is a subsidiary of Shanda Communication Group, established in 1998, with branches in Beijing and Guangzhou. As a veritable local brand in Shanghai, Shanda Public Relations has been focusing on public relations activities for 23 years and is the pioneer of the overall planning of the event. The comprehensive strength of the 10,000-person event is the first, and it is known as the Huangpu Military Academy in the activity world. I have worked in Apple and L 'Oreal for five years in a row. I have strong team execution, I do everything myself and refuse to outsource.
Business model: Sanda PR divides the whole activity planning into three modules: big theme, big concept and big creativity, which are the core framework of the whole activity planning. First of all, based on brand BCP, determine IP and activity theme, and form personalized division in the audience's mind; Secondly, determine the super symbols and slogans and unify the style tonality; Based on the theme and concept of the above activities, we tailor the big idea of "product promotion and efficiency" and the activities and highlights around the big idea for the brand.
Customer information: it mainly covers beauty, home, FMCG and other industries, and customers have strong ability to renew orders.
Business advantages: offline activities, interactive marketing, integrated communication and digital marketing.
Classic cases: Jiangsu Satellite TV New Year's Eve and Heart Fashion Hundred Stars Awards Ceremony, Bird's Nest Live Show, and Boloni's "Free and Lonely" Lifestyle Release.