Social taboos inhibit the discussion of many details in life: physical function, sexual problems and other social shame. These themes are not suitable for compromise, maintaining important information of our health and short-circuiting our quality of life in the dark.
Taboos can also cause social isolation. When forced to sail in the restricted area, people often find that they have little information and are unwilling to try or explore. From a commercial point of view, this may turn into an untapped opportunity-whether the ugly duckling looks sexy or not, it is very worthwhile to dig it in the right way.
Thank you. How will your business affect your industry taboos and turn these constraints into opportunities?
Create a new normal
Jackie Chan met someone on her Match.com, and she kept it a secret: "I didn't discuss this issue." The first time someone asked her, she and her boyfriend paused awkwardly. Finally, she became more comfortable. "Now," Jackie Chan said, "we are a story, others."
Jill, a researcher who studies online dating behavior, points out that it is easier for women on websites like JDate: "It is easier to admit that you just want to find a Jew, rather than that you can't find a man at all." Match.com's advertising slogan "It doesn't matter" conveys a comforting message that online dating has been brought into the normal behavior field.
In contrast, True.com emphasized "dating safety", and the screening was aimed at the composition of American crime database. What does this mean? For Jill's sake, it said, "This is not normal. We must attract us for all crazy screens. " Not entirely comforting.
What can be done to ensure that it is "normal" to remove the stigma of a person's provision or activity?
Dysfunctional vocabulary
Since the approval of 1998, Viagra has become a household name, but erectile dysfunction still has nothing to do with his friend Peter's conversation. Once. Peter compared Viagra's' Viva Viagra' activity with competitive products, and the advertisement said: "Viagra treats your pleasure as medicine, not as an embarrassing problem to be solved. It is characterized by dancing and parties, not white hair and news, updating your connection.
"Like many taboos, the key part of embarrassment is that there is no suitable language to discuss. These taboos have brought challenges to the whole world. For Shefali Vasudev, editor-in-chief of Indian Mary Clare, "In public discourse, there are either obscene jokes or laughter. "Even doctors don't always have the vocabulary to solve sexual problems." Obstetricians and gynecologists will tell postpartum or postoperative women not to have sex with your husband and' replace it'. "
How is it possible to design a service refactoring to solve the potential embarrassing topic background and dialogue?
The feeling in my heart
People can not admit that they live with minors, but the problem always exists. For example, Emma thinks she is healthy. She chooses food regularly and consciously. She also suffered from chronic constipation, but thought it was normal-until her mother found out and suggested that she seek help.
Although Henry suffers from chronic heartburn, it is rarely the subject of his conversation.
He said that this is partly because of embarrassment and partly because it seems to be a permanent connection. He also hinted that this was not a male complaint like mild heartburn. Therefore, when Henry bought an over-the-counter heartburn solution, he habitually reached for the antacid, but it had little effect. He didn't expect a shelf full of products to really help him.
How do we reach people who don't know or even have a solution?
The positive image of bigger people is almost completely absent from the mainstream media, which is why the "true beauty" movement of pigeons, with a model who is not thin, has made such a sensational effect. More love is the twisted reality of bachelors: the stars in the sky are as big as plus. Joshua Alston, the author of Newsweek, said, "Unlike" The biggest loser dances with your ass ",Ruby is a program about love, and people who are not overweight are constantly focusing on their weight loss efforts."
Menstrual management products are generally hidden, especially men. Many people remember that one day at school, boys were sent out to play football and girls received a lesson on women's products. The chronicle of Tampax video short film series Zach, a high school boy, woke up one day and found himself with a "female role" and an adventure. This is the first time that a boy has been invited to participate in an open, naughty or even calm conversation.
joke
Masturbation has always been a controversial topic, but times have changed. LELO, Jimmy Jane, etc. Has taken the lead in euphemism, once only found the designer's version in the shabby toy store across town. Recognizing the potential of the women's market, these companies have created fun and friendliness, which is completely different from the different forms of traditional fashion toys. For example, Good Vibration and Babeland Toys national chain stores provide women with a safe and comfortable retail experience.
IKO bearing toilet: for the dignity of all people
David curia knows that by solving the taboo topic of toilet hygiene in Kenya, he will have a positive impact on the physical, emotional and social welfare of people living under inhuman conditions. Therefore, he founded the IKO Bearing Toilet, which is a joint venture to promote social and economic sustainable development, equipped with tools and skills to manage the health of its informal community and maintain its dignity. Neighborhood sanitation is managed by the community and serves as the hub for entrepreneurs and all enterprises in the community.