Meters, Bang Wei and Bang Wei joined.
Metersbonwe Bang Wei Bang Wei Group Shanghai Company
Address: No.800 Kangqiao East Road, Nanhui District, Shanghai
Postal code: 20 13 19
Tel: (021) 3819999, 381/9998.
Store resource management department: (021) 38119999-8766
Administration Department: (021) 38119999-8001
Human Resources Department: (021) 38119999-8180
Fax: (021) 3819996, 38 1 19997.
Consumer Hotline: 8008200790
Vip hotline: (021) 38119999-8888.
Vip mailbox :vip@metersbonwe.com
Smith Barney Bang Wei Group Wenzhou Company
Address: No.48, Lee Tae Road, Lucheng Industrial Zone, Wenzhou, Zhejiang.
Postal code: 325007
Market development department: (0577)8803890 1, 88038902, 880358903?
Administration Department: (0577)88038969?
Human Resources Department: (0577)88038959
Fax: (0577)880389 1 1, 880389 10.
Smith Barney Bang Wei Group Hangzhou Sales Company
Address: Room 1009, Pinghai Mong Kok Business Center, No.58 Pinghai Road, Hangzhou.
Postal code: 3 10006
Tel: (057 1) 87088936
Fax: (0571) 87912281
Smith Barney Bang Wei Group Chengdu Sales Company
Address: No. 20th Floor A, Block B, Wangfujing Business Apartment, Chengdu Zongfu Road 15
Postal code: 6 100 16
Tel: (028) 866 14872
Fax: (028) 866 14867
Smith Barney Bang Wei Group Chongqing Sales Company
Address: 6th Floor, No.7 Quan Min Road, Yuzhong District, Chongqing.
Postal code: 4000 10
Tel: (023) 63837030
Fax: (023) 63732 196
Metersbonwe Bang Wei Bang Wei Group Beijing Sales Company
Address: 3rd Floor, Siwei Building, A 18, West Third Ring Road, Haidian District, Beijing
Postal code: 100036
Tel: (0 10) 63965959
Fax: (0 10) 6396026 1
Smith Barney Bang Wei Group Guangzhou Sales Company
Address: Room 203 14 1 1, Jiang Yan Middle Road, Yuexiu District, Guangzhou.
Postal code: 5 10040
Tel: (020) 83354579
Fax: (020) 8334 1976
Smith Barney Bang Wei Group Shenyang Sales Company
Address: No.0/56, Zhongjie Road, Shenhe District, Shenyang
Postal code:110011.
Tel: (024) 84840363, 84840026
Fax: (024) 24865936
Metersbonwe Bang Wei Bang Wei group Xi sales company
Address: No.345, East Street, Xi City
Postal code: 7 1000 1
Tel: (029) 82 1 16888
Fax: (029) 87233359
Since joining Metersbonwe Bang Wei Bang Wei, the company has a complete system of inspection, evaluation and training from application to opening a store. First of all, to join Metersbonwe Bang Wei Bang Wei, an agent must meet the following three basic conditions before applying for qualification: first, he must have good communication skills, certain market action experience and clothing retail skills; Second, the store must be the most prosperous street in the local area, with a business area of not less than 80 square meters; Third, there should be an investment quota of 300-300 million RMB.
Zhou Gang said that after meeting these three basic conditions, customers can apply to Bang Wei Company for joining, and then Bang Wei Company will further verify the customer's application by telephone, and after reaching a preliminary intention, the development department of Bang Wei Company will send someone to conduct a field trip. Field trip is a very important link in the whole process. In fact, it is a comprehensive investigation of all aspects of customers' conditions, including the local economic environment, the basic quality of customers, the geographical environment of the store, and the future development potential. After collecting accurate first-hand information, the staff of Bang Wei Company will take the relevant information back to the headquarters for review by a review team composed of the company's competent leaders. After passing the examination, Bang Wei Company will sign a preliminary contract agreement with the customer.
The next step is staff training, store decoration and distribution. Bang Wei Company has very strict requirements for store decoration, from the form design and color matching of its facade to the layout of the store and the selection of advertising materials. All employees of Bang Wei Company must give on-site guidance in order to be consistent with CI of Bang Wei Company.
Among them, employee training is a compulsory course for franchise stores. Zhou Gang said that the training for employees includes shopping guide, terms of service and commodity training. In this regard, Bang Wei Company has a set of training courses, and only those who have participated in the training and passed the training are eligible to become employees of Meterway Bang Wei Chain Store. It is said that in order to create a casual, youthful and dynamic image of Bang Wei's clothing, Bang Wei Company has made certain requirements on the gender, age and appearance of its employees.
Pre-opening planning is more like a purposeful publicity activity to improve the popularity and reputation of franchise stores. Now this kind of planning has become an important part of Bang Wei culture, although it is not as sensational as when the first store opened 1995.
Post-institutionalized management
Management is the lifeblood of enterprise survival. For Bang Wei company, building a store only adds a sales outlet. After charging a certain "joining fee", what Bang Wei really cares about is profit.
According to the person in charge of Bang Wei Company, the franchise stores and the company have formed a "same interest body", and the company should make the franchise stores profitable and achieve a "win-win" effect.
Shi Tianchi said that after the opening of the chain store, Bang Wei will also strengthen the store management of the chain store, including sales management, commodity management, accounting management and employee management. Direct stores are managed by Bang Wei Company, with franchisees and Bang Wei Company assisting in management. Bang Wei Company will assess employees at the end of each month, and the indicators are divided into sales assessment, daily assessment, comprehensive assessment and so on. Employees are graded according to each index, and the score is directly linked to the employee's salary. For those employees with poor performance or unqualified long-term assessment, Bang Wei Company has also made corresponding plans to retrain them or take certain punishment measures.
People are the direct implementers of enterprise behavior, and only a high degree of unity of people can achieve a high degree of unity of market behavior. Bang Wei Company knows this well, so it has never relaxed the training and management of its employees from beginning to end. Zhou Gang said that in addition to regular monthly and quarterly training, irregular training for employees of branches and chain stores is an important experience for Bang Wei to strengthen management. Whenever the company's new products go on the market, or large-scale promotional activities. Bang Wei Company will call some employees for training, and then implement hierarchical training to quickly transmit the information on enterprise spirit to the national marketing network. In this way, Bang Wei's market behavior can reflect a high degree of consistency, which has also played a very good role in promoting the market operation in Bang Wei.
In addition to the management of people, Bang Wei Company has also strengthened the incentive system for chain stores. In 2002, Metersbonwe Bang Wei Bang Wei Store held the first national store image selection. According to the company's image evaluation standard for chain stores, the decoration props, store display and publicity materials of franchise stores are systematically evaluated. Results Bang Wei Company selected five "excellent image shops" in China. In addition to giving certain rewards to these five stores, Bang Wei Company will also strengthen the systematic management of these franchise stores and give priority support in policies, advertisements and commodities.
1April 22, 995, when the exclusive store was still a strange word to Chinese people, the opening of a clothing exclusive store caused quite a shock in Wenzhou. When "Made in Wenzhou" was sneered at by Chinese people, this clothing store played the slogan "Wenzhou brand made by Wenzhou people themselves". According to the staff of Metersbonwe Bang Wei Bang Wei, the 10-meter-long snow suit specially launched at the entrance of the store caused a sensation effect in Wenzhou, which formed a small climax of snapping up for several days.
However, for Zhou Lai, the opening of this store is far more than that, because it marks the formation of chain operation and franchise marketing mode of China garment industry. Zhou said that the contradiction between scale and capital was a common problem of private enterprises in China at that time. After the establishment of the factory, the capital of 4 million yuan is very small, so it is difficult to gain a foothold in the highly competitive clothing industry quickly. However, Zhou thought of a way to make up for his lack of funds with social funds. I didn't expect this trick to work at once. Up to now, customers who want to join have lined up to make an appointment at Metersbonwe's branch in Bang Wei, Bang Wei.
Nowadays, chain operation has developed into one of the most successful business models in the world retail industry, and chain operation will remain the most important sales model in the future. 17, the reporter walked into Shanghai Metersbonwe Bang Wei Bang Wei Clothing Co., Ltd. to explore its chain business model.
A rigorous preliminary investigation
According to Shi Tianchi, director of Metersbonwe Bang Wei Bang Wei Co., Ltd. (hereinafter referred to as Bang Wei Company), the chain stores in Bang Wei are divided into direct stores and franchise stores. Direct stores are directly managed by branches, and franchisees are managed by agents. 80% of the chain stores in Bang Wei are franchisees. As direct stores are affiliated to the company, they have a successful management model. The management of Bang Wei is mainly about franchise stores.
Zhou Gang of the Development Department said that the company had a complete set of inspection, evaluation and training system from the application to the opening of the store when it joined Metersbonwe Bang Wei Bang Wei. First of all, to join Metersbonwe Bang Wei Bang Wei, an agent must meet the following three basic conditions before applying for qualification: first, he must have good communication skills, certain market action experience and clothing retail skills; Second, the store must be the most prosperous street in the local area, with a business area of not less than 80 square meters; Third, there should be an investment quota of 300-300 million RMB.
Zhou Gang said that after meeting these three basic conditions, customers can apply to Bang Wei Company for joining, and then Bang Wei Company will further verify the customer's application by telephone, and after reaching a preliminary intention, the development department of Bang Wei Company will send someone to conduct a field trip. Field trip is a very important link in the whole process. In fact, it is a comprehensive investigation of all aspects of customers' conditions, including the local economic environment, the basic quality of customers, the geographical environment of the store, and the future development potential. After collecting accurate first-hand information, the staff of Bang Wei Company will take the relevant information back to the headquarters for review by a review team composed of the company's competent leaders. After passing the examination, Bang Wei Company will sign a preliminary contract agreement with the customer.
The next step is staff training, store decoration and distribution. Bang Wei Company has very strict requirements for store decoration, from the form design and color matching of its facade to the layout of the store and the selection of advertising materials. All employees of Bang Wei Company must give on-site guidance in order to be consistent with CI of Bang Wei Company.
Among them, employee training is a compulsory course for franchise stores. Zhou Gang said that the training for employees includes shopping guide, terms of service and commodity training. In this regard, Bang Wei Company has a set of training courses, and only those who have participated in the training and passed the training are eligible to become employees of Meterway Bang Wei Chain Store. It is said that in order to create a casual, youthful and dynamic image of Bang Wei's clothing, Bang Wei Company has made certain requirements on the gender, age and appearance of its employees.
Pre-opening planning is more like a purposeful publicity activity to improve the popularity and reputation of franchise stores. Now this kind of planning has become an important part of Bang Wei culture, although it is not as sensational as when the first store opened 1995.
Post-institutionalized management
Management is the lifeblood of enterprise survival. For Bang Wei company, building a store only adds a sales outlet. After charging a certain "joining fee", what Bang Wei really cares about is profit.
According to the person in charge of Bang Wei Company, the franchise stores and the company have formed a "same interest body", and the company should make the franchise stores profitable and achieve a "win-win" effect.
Shi Tianchi said that after the opening of the chain store, Bang Wei will also strengthen the store management of the chain store, including sales management, commodity management, accounting management and employee management. Direct stores are managed by Bang Wei Company, with franchisees and Bang Wei Company assisting in management. Bang Wei Company will assess employees at the end of each month, and the indicators are divided into sales assessment, daily assessment, comprehensive assessment and so on. Employees are graded according to each index, and the score is directly linked to the employee's salary. For those employees with poor performance or unqualified long-term assessment, Bang Wei Company has also made corresponding plans to retrain them or take certain punishment measures.
People are the direct implementers of enterprise behavior, and only a high degree of unity of people can achieve a high degree of unity of market behavior. Bang Wei Company knows this well, so it has never relaxed the training and management of its employees from beginning to end. Zhou Gang said that in addition to regular monthly and quarterly training, irregular training for employees of branches and chain stores is an important experience for Bang Wei to strengthen management. Whenever the company's new products go on the market, or large-scale promotional activities. Bang Wei Company will call some employees for training, and then implement hierarchical training to quickly transmit the information on enterprise spirit to the national marketing network. In this way, Bang Wei's market behavior can reflect a high degree of consistency, which has also played a very good role in promoting the market operation in Bang Wei.
In addition to the management of people, Bang Wei Company has also strengthened the incentive system for chain stores. In 2002, Metersbonwe Bang Wei Bang Wei Store held the first national store image selection. According to the company's image evaluation standard for chain stores, the decoration props, store display and publicity materials of franchise stores are systematically evaluated. Results Bang Wei Company selected five "excellent image shops" in China. In addition to giving certain rewards to these five stores, Bang Wei Company will also strengthen the systematic management of these franchise stores and give priority support in policies, advertisements and commodities.
A boss surnamed Chen of Metersbonwe's Xiangfan store in Bang Wei, Bang Wei, said that the institutionalized assessment management method of Bang Wei Company, because of its great interest support, played a great role in stimulating the enthusiasm of chain store owners and making chain stores approach Bang Wei on their own initiative.
"Governing by Doing Nothing" in Chain Operation
No enterprise can rule out the important role of information management in the development of modern enterprises. It is inconceivable to unify a sales network covering more than 600 sales points in 29 provinces, municipalities and autonomous regions, without an information management system. Informatization is like a highway, which closely connects the chain stores in Bang Wei to form an organic and quick-response whole. The management of Bang Wei Company has gradually changed from humanized management to institutionalized and information-based "inaction".
Zhou said that scientific management, especially information management, is an important means for the success of virtual operation. Information flow and logistics support the two wheels of efficient operation of chain management system. Since 1996, Bang Wei Company has invested a lot of manpower and funds to establish a computer information network management system. Now, all the chain stores in Bang Wei have been incorporated into the company's internal computer network, realizing the information networking including new product information release system, electronic ordering system and point-of-sale system. In addition, Bang Wei Company has also established an ERP enterprise resource management system.
Through this information network and management system, the information circulation speed between chain stores in Bang Wei and between chain stores in Bang Wei and headquarters is greatly accelerated, and the headquarters in Bang Wei can release all kinds of information and convey instructions in time, and chain stores can also place orders quickly thousands of miles away.
In addition, the sales performance of chain stores will also be displayed online. Bang Wei Company can fully and accurately grasp the market feedback information, obtain data such as purchase, sales and inventory, conduct business analysis, make business decisions such as promotion, distribution and adjustment in time, quickly respond to market changes, and effectively allocate resources, thus improving the competitiveness of Bang Wei products and Bang Wei chain stores in the market.
Link 1: Fuzhou Metersbonwe Bang Wei Bang Wei talks about management.
The success of a store depends on its management and profitability. So how to manage a store, a seemingly simple topic, is a headache for many businesses. According to my personal management for many years, I think it is related to the following points:
1, you should recruit talents, give employees full play to their opportunities, make employees feel that you really trust them and reuse them, and at the same time, you should correct your own style, take the lead in everything and form cohesion.
2. Business ethics first? Only when you make a good impression on old and new customers will he come to your store when you buy similar items.
3. Seek business opportunities due to market changes, organize the supply of goods in time, communicate with the advertising department and distribution center of the company in time, and have more contacts.
There is a knack for pricing goods. Let customers feel that your goods are worth this price and buy them willingly.
5, relying on advertising to open the market, advertising investment is not necessarily large, and sometimes free advertising can also make a lot of money.
6. Want to attract customers? We should do more promotional activities, often change tactics, and constantly attack with a new look. Of course, we should make a profit forecast in advance.
7. Does the commercial war win or lose in service? Price war is very important, right? But the quality of service will be related to the fate of a store.
Link 2: Cooperation Program of Metersbonwe Bang Wei and Bang Wei.
Cooperation requirements
Metersbonwe Bang Wei Bang Wei franchisees are:
Customer: Good communication skills, certain market operation experience and clothing retail skills.
Shop: the most prosperous street-facing pavement in the local area (business area, not less than 80m2).
Capital: An investment quota of 300-300 million RMB is required.