Founded in 1949, Adidas is a member company of German sporting goods manufacturer Adidas AG. Named after its founder, Adolf Adolf Dassler, the company began to produce footwear products in Orasche, Hazgen from 65438 to 0920.

August 1949 was registered under the name of Adidas. Adidas was originally founded by two brothers, but after parting ways, Adolf's brother Rudolf Dassler founded a sports brand, puma. Its classic slogan is: "You can't have nothing". 20 1 1 In March, we spent 65,438+600 million euros to launch a brand-new slogan-Adidas goes all out.

202 1 March, H &；; M's statement about "stopping cotton in Xinjiang" caused dissatisfaction among domestic netizens. In fact, in the past two years, many foreign companies have made remarks about "cutting" cotton in Xinjiang. Including BCI members Burberry, Adidas, Nike, New Balance, etc. On March 25th, according to the statistics of interface data, Adidas released the statement of "boycotting Xinjiang cotton" in March 2020.

On August 10, 2022, Kasper Rorsted, CEO of Adidas, accepted an exclusive interview with Handelsblatt, a German newspaper. In an exclusive interview, Rothschild admitted that Adidas' revenue in Greater China decreased by 35% in the first quarter. Besides being affected by the COVID-19 epidemic, Adidas itself "made a mistake".

On June 5438+065438+ 10, 2022, Adidas announced that Bjorn Guelden would be appointed as the executive board member and CEO of Adidas Co., Ltd. from June 5438+ 10/day next year.