The customer is God.
In order to provide consumers with good quality and low price goods, Wal-Mart not only tries to reduce operating expenses to benefit consumers through the organizational form of chain operation and high-tech management means, but also tries to save expenses in all aspects. It is common for large American companies to own special planes, but Wal-Mart's dozens of special planes are second-hand. Large American companies generally have luxurious office buildings, but Wal-Mart's headquarters has always been located in bungalows in remote towns and villages. Although the founder of Wal-Mart is rich, he only goes to cheap barbershops for haircuts. The current chairman is now the richest man in the world, but his office is only about 12 square meters, and the furnishings are very simple, and the office of the company president is less than 20 square meters. Although there are various comments on these practices, the message to consumers is that Wal-Mart always saves customers every penny. Wal-Mart takes various measures to protect the interests of consumers. For example, when selling food, the price will be reduced by 30% from the day before the expiration of the shelf life. On the morning of the expiration of the shelf life, all food will be removed from the counter and destroyed.
In Wal-Mart's view, customers are God. In order to provide quality service to consumers, Wal-Mart has tried every means. Wal-Mart requires employees to abide by the principle of "three-meter smile" and call customers by their first names as far as possible. A smile can only show eight teeth. It is in this way that Wal-Mart left a deep impression on its customers.
Respect every employee.
Respecting individuals is the most distinctive corporate culture of Wal-Mart. In Wal-Mart, "Our employees are different" is not only a slogan, but also the reason for Wal-Mart's success. What it really means is that every employee is very important and he can perform well in any position. The phrase "Our employees are different" is printed on the badge of every employee of Wal-Mart, which always enhances the pride of employees and encourages them to do their jobs well.
Wal-Mart attaches great importance to the spiritual encouragement of employees, and photos of advanced employees are hung in the windows of headquarters and stores. Every store arranges some retired employees, wearing Wal-Mart work clothes and sticking to Wal-Mart logos, standing at the door of the store to meet customers, and curious customers take photos with them from time to time. This not only plays a security role, but also satisfies a kind of spiritual comfort for the old employees. The company also awarded the title of "Sam Wharton Entrepreneur" to outstanding managers. At present, this award has only been awarded to five people, and the president of Wal-Mart (China) Company is one of them. The manager of Wal-Mart earns about $50,000 a year, and his income is directly linked to the sales performance of the store. Those with good performance can exceed the income of regional managers. The annual salary of managers above the regional manager is about 90 thousand dollars, which is linked to the performance of the whole company, especially the bonus and equity reward. This income distribution mechanism can not only make store managers with good performance earn more than top managers, but also ensure that top managers earn more than grass-roots managers in general, which is conducive to mobilizing the enthusiasm of employees at all levels.
Pursuing Excellence every day
Wal-Mart ranks first among global commercial enterprises for several years in a row, but people are not satisfied with the employees they come into contact with, which truly embodies the enterprise spirit of "pursuing Excellence every day". For the store manager of Wal-Mart, he should go to other nearby stores 10 at least once a week to see if his price is the lowest, and see what advantages competitors have to learn and dare not slack off. Starting with each letter of Wal-Mart, the company has compiled a set of slogans, the content of which is to encourage employees to strive for the first place at all times. Every time the company holds important meetings such as shareholders' meeting and regional managers' meeting, every store should shout these slogans before opening the door every day to take action to cheer up and boost morale. No matter the president of the company, the regional manager, or the ordinary employees of the store, they are very involved in the performance, which fully shows the positive spirit of the company.
It is also under the encouragement of such a slogan of pursuing Excellence that Wal-Mart has made many innovations, such as sales methods, promotion methods, business philosophy, management methods and so on. , especially the details. It used the concept of one-time shopping for the first time, and used information management in retail for the first time. Wal-Mart is building a retail kingdom in the new century with its super-era corporate culture.