2. Application of design model

After the preparatory work was completed, the designer began to conceive ideas. First of all, ask for all kinds of

The possibility of expressing the design theme, in the process of designing a work, when conceiving creativity,

The designer recorded every idea with sketches. After repeated revisions, it became a preliminary

Step design. Creativity is an important process and the most difficult work.

(1) What is creativity?

The simple explanation is that one can show the quality of the design.

It depends on whether the idea is appropriate, whether it is fresh, and whether it can cause a refund.

There are many different ways to express it, and the effect of each method may be different, but it may be achieved.

The same purpose. The designer's responsibility is to find a special one among various methods.

People appreciate the way to express the theme and convey it to the audience.

(2) The essence of design is "design for the future"

"Design for the future" is similar to the famous assertion that "the present is the past".

Location. We should actively promote the intersection of multiple disciplines, the intersection of wisdom and knowledge, and the relationship between subject and audience.

Interaction breaks the original boundaries of various disciplines and enables us to stand at a higher level.

Look at the combination of enterprise and culture. According to IQ theory, an excellent enterprise, a

People should be "perceptual jump thinking", "rational logical thinking" and "perfect expression".

The sum of the people. With the evolution of the times, the standards for judging society and production have been very different.

In ancient times, the "existence" of material was the standard, and in the capital era, the "quantity" of material products was the standard.

As a standard, the quality of products is the standard in modern times, and the speed is the standard in the information age.

As a standard. "Strain" and "efficiency" have been promoted to a more prominent position. Design comes in.

The previous practice will be the future after half a year, not necessarily a hundred years, but a few decades later.

Let's go Grasping the concept of "designing for the future" will make our thinking have a developmental vision.

Light, creativity has a relatively lasting possibility.

(3) Human progress is a powerful inkstone to deny and create concepts.

Corporate image design, in a sense, is the supremacy of its rights, through design

Let the audience subconsciously carry out the concept and naturally connect with the modeling line of a friend's face.

For rigid technical restrictions, grasp the "needs of life" through the L of "the market decides everything"

This rich and vivid source makes the "invisible hand" visible, from guiding consumption to creation.

Create a market, so that it is not only an enterprise that manufactures goods, but also an enterprise that creates a high-quality new life.

Industry. It is a new "pattern" creation and creation activity, that is, the creation of popular patterns.

The methods, trends and patterns of standing and reflecting the process not only reflect the designer's sensitivity to social fashion.

A keen sense of smell and one's own personality, such as ideology, taste cultivation, inspiration, etc. And a designer.

Consider the problem logically from the perspective of commercial actual combat, systematically and methodically create the purpose appeal,

Psychologically. Mysteriously "guide consumers to imitate and converge". State', so as to achieve the purpose of design.

-convey the idea of selling customers and goods,

Create higher profits and establish a kind of consumption.

Pattern, a spirit and even ideology. Through the combination of reason and sensibility, through strict planning

Establish the form and system of design, abandon blindness and find the source and strength of design.

Make it an effective labor to achieve goals, convey ideas and solve problems.

(4) Working methods in creative design stage

(1) Determine the concept and guiding ideology, and determine the topic selection and orientation. Clarify the "design purpose"

It is the "customer purpose" and the problems that need to be solved through design, and find out the unique information of the enterprise.

Source advantage, clear enterprise development strategy, refine core values, determine the mission and spirit, rules.

Draw a competitive strategy and form a corporate culture.

(2) Make an effective time plan to avoid useless work and rework, which is made by the two-pregnancy-one-plan process.

The essence of science is the necessary preparation for ultimate success.

(3) Collecting information, choosing carriers and thinking by leaps and bounds ":"Thinking bombing "

On the basis of previous collection and discussion, try to involve all relevant directions.

According to different carriers and all the information, make an artistic design plan to retain inspiration.

Appear.

(4) Understand, analyze, sort out, focus on breakthroughs, and choose the most accurate carrier to express the purpose.

One-way and design direction.

Fold and edit this paragraph to adjust the final draft.

After the creative point of logo is determined, it is necessary to enter a hard, meticulous and tireless picture.

Shape adjustment stage. This stage will make good ideas icing on the cake, thus determining the final logo.

Graphics. With the development of the times, computer mouse has been applied to graphic design.

Design teaching is becoming more and more free and flexible, which stimulates the design interest and development of designers and classmates.

All levels are of great benefit, but new problems also arise, because the graphic creation process is too

Fast and easy, many designers do not pay attention to or lack fine adjustment in the final stage of graphics, often

It is worthy of our attention to turn a blind eye to the very rough design. This ability to scrutinize graphics and colors is based on a solid professional foundation and long-term practical experience.

Preparation for promotion, validation and redesign

In order to determine the relationship between the logo and the original and details of the standard font more confidently, and whether it can be qualified for the promotion task of the actual system in the future, it is necessary to promote the feasibility, scientificity and practicability of the verification scheme in a small scale. The popularization and verification stage is a very important step before the implementation and production of the logo, and many seemingly small but important problems are often adjusted and corrected at this stage. Representative projects can be selected at this stage.

Including items with different scales or different attributes, such as business cards, stationery, street signs, table runners, paper cups, etc. At this stage, it is also an important link to finally determine the "color system" and "minimum scale of signs".