1, JD.COM's self-management: JD.COM's self-management is considered to be a reliable choice to buy cosmetics, because it provides the official self-management products of the brand, ensuring the authenticity of the products, and JD.COM's self-management also has strict quality control and fast logistics services.

2. Tmall flagship store: The flagship store opened by the brand in Tmall is also a good choice to buy cosmetics. These flagship stores are directly managed by brands, which reduces intermediate links and ensures the authenticity of products. At the same time, the Tmall platform also has a relatively complete after-sales service system.

3. Princess and Pea: This is a cross-border electronic commerce platform focusing on Japanese products, offering a rich selection of Japanese cosmetics. Through cooperation with Japanese pharmacies and brands, Princess and Pea have brought authentic Japanese goods to consumers.

4. Vipshop: Vipshop is a well-known e-commerce platform for brand sales, and cosmetics are often discounted. Vipshop will have a strict audit system for the brands and businesses that have settled in to ensure the quality of the goods sold.

5. Taobao: Although Taobao is a mixed bag, you can reduce the risk of buying fake and inferior products by choosing the brand flagship store of Taobao Mall (now called Tmall) or joining the seller's consumer protection plan. At the same time, you can better protect your rights and interests by using the consumer protection rules and services provided by Taobao.