Project Name: Tourism Master Plan of Xiaolangdi Water Control Project Scenic Area on the Yellow River
Planning background and purpose
According to Fengfeng Ye Zhi, with the completion of the main project of Xiaolangdi Water Control Project, the Xiaolangdi Water Control Project Construction Management Bureau of the Ministry of Water Resources (hereinafter referred to as "the Construction Management Bureau") has entered a strategic transition period focusing on asset operation and project management. According to the new development strategy of the Construction Management Bureau, tourism is positioned as the strategic growth business of the Bureau and is expected to become one of the supporting businesses in the future. However, due to the influence of external environment and other factors, the Xiaolangdi water control project scenic spot (hereinafter referred to as' Xiaolangdi scenic spot') experienced the initial tourism boom (1999-200 1 year)-the scenic spot has been in a cold situation in recent years from 200 1 year to 2003. In 2004, the number of tourists who bought tickets was 107600, while in the half year from April/kloc-0 to September 30, the number of tourists who bought tickets was 1 9000.
In sharp contrast to the decline of tourism in Xiaolangdi Scenic Area, at the same time, the development of water conservancy scenic area in China is in full swing. At present, China has built more than 1000 water conservancy scenic spots at all levels, of which 139 have been rated as "national water conservancy scenic spots", and more than 700 water conservancy scenic spots have basically reached the standard of "provincial water conservancy scenic spots". Water conservancy scenic spots at all levels spread all over the country, becoming places for people to relax, vacation, sightseeing, travel and popular science education. During the "Eleventh" period in 2004, Jinan Baili Yellow River Scenic Area, which is also in the Yellow River valley, received 30,000 tourists a day and earned 390,000 yuan for seven days, making it the third largest tourism project in Shandong Province.
To sum up, the present situation of Xiaolangdi Scenic Area does not conform to the new strategic positioning of the Construction Management Bureau, and it also deviates from the mainstream trend of the healthy development of tourism in the national water conservancy scenic spots. In order to reverse this situation and realize the sustainable development of tourism in Xiaolangdi Scenic Area, Construction Management Bureau Industrial Company (hereinafter referred to as "the Industrial Company") entrusted Beijing Davos Gaofeng Tourism Planning and Design Institute to compile the Master Plan of Xiaolangdi Water Control Project Scenic Area on the Yellow River (hereinafter referred to as the Plan).
This plan aims to formulate the strategies and methods of tourism development in Xiaolangdi Scenic Area, that is, based on the sustainable development model, under the premise of ensuring the inherent water conservancy function of Xiaolangdi Hub, it will simultaneously carry new functions such as tourism and leisure, patriotic education and scientific popularization; At the same time, according to the development orientation of Xiaolangdi tourism in the strategic transition period of China Construction Management Bureau, the tourism industry will be cultivated into a growth-oriented business sector of the Bureau, thus undertaking the new mission of Xiaolangdi scenic spot tourism.
Planning procedure
The plan is marked by the fact that the project team arrived in Xiaolangdi Management Zone on September 24th, 2004 to start the first on-site investigation. It lasted for seven months until the review meeting adopted this plan on April 23, 2005. The whole compilation process is divided into five stages.
The first stage: the planning group evaluates the tourism status, main problems and development opportunities of Xiaolangdi scenic spot; Then determine the main topics and planning principles; On this basis, a framework with development strategy, spatial layout and priority action plan as the core is drawn up.
The second stage: The planning team conducted on-the-spot investigation and demonstration of the preliminary idea, and consulted the Xiaolangdi Project Construction Office, Henan and Luoyang Tourism Bureaus, Luoyang and Zhengzhou major travel agencies, and evaluated the feasibility of the preliminary idea in terms of transportation, engineering, environment, administration, industry management and community, so as to ensure that relevant planning suggestions can be implemented as a whole. After the above work is completed, the planning team will draw up the planning outline.
The third stage: the entrusting party will hold a demonstration meeting on the planning outline, with the participation of representatives from six departments under the Construction Management Bureau. All the above-mentioned parties expressed their agreement in principle with the planning outline, and at the same time put forward amendments to the planning outline. The above opinions focus on the planning suggestions for the future 16 km river course and Xixiayuan reservoir area. All parties stressed that it is necessary to re-examine and demonstrate the tourism planning suggestions in the above areas, considering that there are still many unknowable factors in the river course and water regime after the completion of the Xixiayuan project.
In the fourth stage, the planning team will formulate a more detailed conceptual plan and plan for the development area to clarify how the principles of this planning proposal can be implemented in space and project layout; At the same time, according to the opinions of the planning outline demonstration meeting, the planning outline is revised and refined to form a draft for review.
On April 23, 2005, Xiaolangdi Construction Management Bureau Industrial Company organized a planning review meeting, and the participating judges unanimously passed the plan and put forward some review opinions. According to the review opinions, the planning team made a final modification to the scheme, which was approved by Party A. ..
overall goals
After 5- 10 years of development, Xiaolangdi Scenic Area will be built into a tourist destination based on the Central Plains and radiating the whole country. This destination will focus on sightseeing, leisure, conference, vacation and water sports, and eventually develop into one of the preferred leisure destinations in the Central Plains, an indispensable characteristic node of Luoyang tourist route and a model of China water conservancy scenic spot.
Space structure
The plan takes the waterway as the axis, and the three areas are connected and set off each other, and the basic pattern of "one axis, two poles and three areas" is designed.
Axis: the axis formed by the 16 km long reach between Xiaolangdi and Xixiayuan Dam.
The axis of Xiaolangdi Dam and Xixiayuan Dam is connected in series, which integrates the facilities landscape of the Yellow River water conservancy project, the natural landscape of the Yellow River, the characteristic buildings of the European Community, the folk customs of western Henan and the water conservancy theme park. Two tourist belts are formed along the axis:
-/kloc-Landscape belts on both sides of 0/6 km reach.
-Water tourism belt
Two poles: Xiaolangdi Dam and Xixiayuan Dam.
Focusing on Xiaolangdi Dam and Xixiayuan Dam respectively, these two areas are planned as tourist areas with multiple functions such as sightseeing, leisure, conference, vacation and water sports.
Three regions: West, Central and East.
The tourism construction of the three blocks will highlight different main functions, enrich and diversify the service products of Xiaolangdi water control project scenic spot, thus meeting a wider demand for tourists, effectively prolonging the stay time of tourists and maximizing the economic and social benefits of tourism.
Attraction slogan
1, the theme image slogan-Today at Xiaolangdi, the Millennium Mother River
"Millennium Mother River" expresses China people's complex about the Yellow River for thousands of years, focusing on arousing tourists' emotions. The Yellow River gave birth to Chinese civilization and forged the spirit and character of the Chinese nation. However, for thousands of years, serious soil erosion in the middle reaches and flooding in the lower reaches have brought profound disasters to the people along the river, and people have formed complex feelings for the Yellow River. This complex highlights Xiaolangdi's outstanding achievements in harnessing the Yellow River.
"Today's Xiaolangdi" aims to show the world the achievements of Xiaolangdi water conservancy project. The completion of Xiaolangdi water conservancy project has solved the flood disaster of people in the lower reaches of the Yellow River and created a miracle in the history of Yellow River regulation. At the same time, Xiaolangdi water conservancy project is also a beautiful tourist attraction.
2. Recommended slogan
Modern Xiaolangdi dam area is a good place for leisure in the Central Plains.
For the leisure tourism market in Henan Province, Xiaolangdi Dam is one of its very familiar tourist destinations, but it has always been regarded as a tourist destination. Therefore, the new function of Xiaolangdi is emphasized by "leisure", and the inherent view of the tourism market on the scenic spot is changed by "freshness", which also emphasizes the new atmosphere of Xiaolangdi scenic spot after planning.
Water draws Xixia courtyard clear, and wine draws Xiaolangdi for a night tour.
After the completion of Xixiayuan anti-regulation reservoir, the water surface between Xixiayuan and Xiaolangdi is the core area of the whole water leisure nightlife. The endless Yellow River water is clear and unique here, while the nightlife on the water is as mellow, charming and romantic as wine.
It's not romantic. Xiaolangdi has its own intoxicating nights.
It focuses on nightlife, but gives visitors more associations. Exotic "exotic" fashion bars and simple "folk" cave hotels have their own intoxicating characteristics.
Luoyang, seven dynasties, is the small wave bottom of leisure.
With the help of Luoyang's fame, Xiaolangdi is the best way to promote it. The historical tour of Luoyang's old capital echoes the leisure tour of Xiaolangdi from a distance, and the characteristics are more prominent in contrast.
Do you want to travel by yourself? Come to Xiaolangdi!
Self-driving people, hikers and backpackers who like to March by themselves are all tourism forces that can not be ignored at Xiaolangdi, and "challenge" is the biggest driving force for such tourism markets. The "pro-river community" along the river, self-driving camping spots and tent camping areas are the favorite of self-help tourists. "Self-help tour" is the homonym of "freedom", which means that Xiaolangdi is a world of freedom, relaxation and leisure.
Recommended slogans also include:
Close to the mother river and swim at the bottom of Xiaolangdi;
Wan Li Yellow River, colorful Xiaolangdi;
Feel the momentum of moving mountains and filling the sea;
Tour Xiaolangdi and play Qingshuihe Qingyuan;
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