Levi's Jeans is the earliest jeans brand in the world, and its brand has always been displayed in a personalized image. In this advertisement, the first four words and the last four words echo each other, "different" corresponds to "the same" and "cool" corresponds to "pants". By using the method of comparison, the effect that everyone can express their personality by wearing Levi's jeans is expressed. Among them, "cool" and "pants" are the same as "cool". They are all rhyming with eight words, catchy and full of a humorous sense.

Intel: Give the computer a Pentium core.

"Give the computer a Pentium kernel" is a pun. The homonym of "core" and "heart" refers to the computer chip, which means that the computer also has a heart, and it is full of vitality after being loaded with the chip. The word Pentium, with personified rhetoric, vividly highlights the brand and appropriately embodies the function and surging driving force of Pentium microprocessor.

3. Microsoft Mouse: Get out if you have no choice.

This slogan is too unusual, and there is wisdom in cunning. "Rolling" not only vividly implies the flexibility of Microsoft mouse scrolling, but also creates a distinctive brand with intelligent language. "I can't hold it" is an anthropomorphic rhetorical device, which endows the mouse with this emotion and state, and reflects the user's state of using the mouse with joy from another side.