Even though today's Q7 is no longer the flagship model in the Audi SUV product line, in people's minds, Audi Q7 is still one of the kings of medium and large luxury brand SUVs. The lower price and more friendly configuration show Audi's determination to return to the market throne after a disappointing year.
eternal
At the Detroit Auto Show 17 years ago, Audi presented a concept SUV model-"pikes peak Quattro" to the global audience for the first time. While people are still skeptical about Audi's entry into the SUV market, Audi Q7 was officially released at the 20 15 June1Frankfurt International Auto Show, marking Audi's entry into the SUV market with a century-old luxury car brand.
At that time, the million-class SUV market was not as strong as it is now. Q7 is neither as grand as Porsche Cayenne nor as low-key as Volkswagen Touareg. Coupled with the unique aura of the original Q7, it directly became the darling of the market at that time after landing in the China market, and also became the dream car in many people's hearts. To some extent, the success of Audi Q family today is inseparable from the heroic image left by Q7 in people's minds.
During the life cycle of the first generation Q7, which is as long as 10 years, the appearance has hardly changed, except for the replacement of the LED light group and the 3.0T supercharged engine in the middle period. The original Q7 was written by Wolfgang Eiger, and it doesn't look out of date even today.
20150 The second generation Audi Q7, which has been sharpening its sword for ten years, landed in the China market, creating the latest standards in many aspects such as energy efficiency, space and high-tech configuration. Unfortunately, with the replacement of the main competitors, Mercedes-Benz GLE and BMW X5, the product strength and sales volume of Audi Q7 are not as good as before. After the launch of Audi Q8 last year, Q7 also retired from the throne of Audi SUV flagship.
In 2020, the 40th anniversary of the birth of quattro technology, the second-generation Audi Q7 mid-term redesigned model was officially launched. Although it is a mid-term change, the new Audi Q7 is comparable to the replacement.
Bold and resolute
Compared with the old Q7, the headlights, taillights, bumpers and nets of the new Audi Q7 have changed a lot. Thanks to the new Audi Q family design language, the octagonal middle net design is matched with the vertical air intake grille to reproduce the classic shape of "Roman column". Black-gray two-color bumper is uniquely matched with frosted silver decorative plate, supplemented by honeycomb air intake grille, and RS series is full of breath.
A large number of lines are used on the new Audi Q7, and the chrome-plated strip running through the tail echoes the horizontal body lines. With the large-size exhaust modeling and the welcome pedal area that emphasizes the ground clearance, a more stereoscopic visual effect is created. Headlights and taillights adopt a brand-new "segmented" design language, and the internal structure of the lamp cavity is complex but exquisite, which shows the ultimate pursuit of the new Audi Q7. Maybe it is less commercial than before, steady and young. In other words, seeing the brand-new Q7 now may not be associated with the image of "official car".
Not only is the appearance amazing, but the interior part of the new Audi Q7 almost copied the previously acclaimed Audi Q8 interior. The layout of "three-screen linkage", the combination of 12.3-inch full LCD virtual cockpit, 10. 1 inch upper center touch screen and 8.6-inch lower center touch screen, has become a well-deserved visual center of the whole interior part, and almost all functions of the whole car can be controlled and adjusted through these three screens.
Don't forget Audi's exclusive wooden skin and B& and things like that; The O-Hall 3D sound system includes 23 speakers, ambient lights with up to 30 color combinations, air quality kits with fragrance and negative ion generators, and so on. Although today's Audi Q7 is not the flagship model in the Audi SUV product series, the new Q7 still has the flagship level in product strength.
That's not all. The brand-new Audi Q7 shouted the slogan "Other people's high match is my standard", which is exactly the case. Among the three models launched at this stage, two models equipped with 2.0T inline four-cylinder and 3.0T V6 turbocharged gasoline engines are equipped with 48V light mixing system, and equipped with quattro full-time four-wheel drive system, air suspension, seven seats, panoramic sunroof, luxurious interior atmosphere lights with more than 30 colors, four-zone automatic air conditioning and air quality package. Standard, and specially invited a world-class ROBERTET perfumer from the world perfume capital, Glass, France, to provide professional preparation for winter and summer.
Full of ambition
Frankly speaking, the Audi Q7, which was redesigned in the mid-term, has made such a great improvement, which is inseparable from the failed replacement five years ago. Admittedly, under the premise that the first-generation model is so successful, it is not easy for the replacement model to continue its previous success, but it has to be said that the market performance of the second-generation Audi Q7 before the mid-term change is really unsatisfactory.
At first glance, visually reducing the size of the whole vehicle by one size, coupled with the interior that is not advanced, even achieved the effect of "being clear at a glance" to a certain extent. Last year, the sales volume of Audi Q7 in China ranked fifth in the same class, not only half that of BMW X5, but even less than Volvo XC90.
Of course, the mid-term change has certain limitations, but now the new Q7 has almost achieved the biggest change of the mid-term change model. Even though the flagship seat was given to Q8, Q7 still entrusted Audi's yearning for the SUV market, trying to make up for Audi's lost market share.
Last year, Audi completely lost the first place in the domestic luxury brand sales list, and even the self-created "single brand" sales champion failed to keep. This also made Audi learn from a painful experience and launched a series of product offensives this year. In addition to the mid-term changes of Audi A4L and Audi Q7, Audi Q3 Sportback, new generation Audi A3(A3L) and Q5? Sportback and other models are eyeing.
At the press conference, Sun Huibin, executive deputy general manager of FAW-Volkswagen Audi Sales Division, commented that Audi Q7 is a pure legendary gene and the biggest overall upgrade. Indeed, the Audi Q7, which is not a replacement but better than the replacement, makes people vaguely see the way of setting an industry benchmark with light and heat. Although it is no longer the flagship, it is still the spiritual totem of Audi in the SUV market. In the post-flagship era, Audi Q7 still exists in the market.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.