Speaking of engines, Chery does have a turbocharged engine with a thermal efficiency of 37. 1%. But at this time, the Blue Whale series engine in Chang 'an has increased the thermal efficiency to 40%, and the 1.5T engine on the latest generation of Haval H6 in Great Wall has also increased the thermal efficiency to 38%. Speaking of gearboxes, in 2008, the gearbox company led by the state and invested by 12 automobile company made everyone use the same wet 7-speed dual-clutch gearbox, and Chery was one of them. However, why can such an ordinary company be named as a technical house?
Chery's road to technology house can be said to be forced out. Let's go back to the time when Chery was founded, that is, at the turn of the 20th century and 2 1 century.
At this time, Auntie Dong of Gree introduced a hidden skill-in the face of the advertisement of Aux air conditioner inspection-free, she tore the air conditioner by hand and told consumers that "the compressor of Gree air conditioner is Japanese and the controller is Japanese, which makes sense."
The subtext of this sentence is self-evident-Japanese technology is awesome. At that time, Guangdong families basically bought Japanese air conditioners. It will take them ten or twenty years to change the home air conditioner.
The same is true of the automobile industry. Chery was founded in 1997. When making the first car, Chery adhered to the principle of buying whatever was lacking. Unfortunately, Chery has searched all over the world, and no company is willing to sell the most advanced technology and production line. Even if the enterprise is willing to sell, the national policy will come out again and eventually fail.
Finally, Chery traveled all over the world and spent $30 million to build Ford's second-hand engine production line in Britain. But after the purchase, Chery found that the British engineers who came to assemble were lazy and had not assembled a piece of equipment for several months. Finally, Yin Tongyue, the founder of Chery, made the decision to "let foreigners go back and do it themselves"
Then, Chery bought all the technology of SEAT Toledo. This car was on the same platform as the Jetta sold in China at that time, that is, the second generation Jetta, 1992 was discontinued. By the time Chery built the car, Jetta had been updated to the fourth generation. So Chery used the chassis of the second generation Jetta and the old Ford engine to produce Chery's first product-Chery Fengyun.
Although? Chery Fengyun sells well, but the story of R&D process still makes Chery realize that without its own core technology, it will always be subject to people. As a result, Chery embarked on the road of independent research and development.
Of course, Chery did not really plunge into the road of "independent research and development", but walked on two legs, and cooperated with AVL, an Austrian internal combustion engine research and development consulting company, to develop its own engine. At the same time, cooperate with other manufacturers and use their technology.
In 2003, Chery commissioned AVL to develop ACTECO series engines. The first product, the ——0.8L three-cylinder engine, officially rolled off the production line in 2005 and went to Chery QQ. Although this 0.8L three-cylinder engine has only 52 horsepower, it is equivalent to the higher-priced 1. 1L four-cylinder engine.
At this time, Geely is still copying Toyota's 8A engine and developing MR479 and other models in reverse. In 2006, Changan manufactured JL474Q2 based on Suzuki antelope engine. Saif SUV prototype launched by Haval in 2002 and Haval CUV prototype launched in 2005 are Toyota's 4? Axiom of Runner and Isuzu.
On the other hand, Chery is introducing large-displacement vehicles, such as the son of the Orient and Tiggo, using Mitsubishi 2.0L and 2.4L engines. When the independent engine was not too strong, it was the most reasonable choice for Chery to make low-end products with self-developed engines and high-end products with foreign engines, which could not only cultivate its own R&D strength, but also boost its brand image through high-end products, paving the way for future brand promotion.
Chery's idea is very good. This strategy has been very successful in Huawei. When the Kirin processor is still immature, Huawei is in the high-end model Ascend? P 1 Processor based on Texas Instruments, and Kirin processor is used for low-end models. When Kirin processor can shoulder the heavy responsibility of high-end products, all high-end models of Huawei adopt Kirin processor, which realizes all-round improvement of products, image and sales.
However, the ideal is full and the reality is very skinny. Chery didn't succeed in taking this road. From 2005 to 20 10, Chery became the first 1 name in domestic brand sales for six consecutive years, but now it has been surpassed by brands such as Haval, Geely and Changan, becoming the middle reaches of domestic brands.
Some people say that Chery's strategy of having more children and fighting distracted him. Some people say that Chery's ugly design led to the sluggish sales of Chery. All this makes sense, but from the consumer's point of view, everyone didn't buy Chery because there was a better choice at the same price.
So in the final analysis, it is not that Chery chose the wrong road, but that other domestic brands have made rapid progress. In 20 10, Geely acquired Volvo, and when Borui went public, Geely had already used Volvo's technology. The R&D teams established by Changan Automobile around the world are very good at feeding back Changan and improving its car-making level. After BYD hired the former appearance designer and chassis designer of Mercedes-Benz, the appearance and chassis achieved a qualitative leap.
In the past, Chery could not buy advanced technology and chose to cooperate with AVL to develop its own engine. Facing other domestic brands, it not only has image advantages, but also has product advantages. 1.8L carried on 20 10 Tiggo? ACTECO series engine has 132 horsepower, while Haval H6 has 20 1 1 model? The 2.0L engine has only 133 horsepower.
However, after the subprime mortgage crisis in 2008, developed countries in Europe and America fell into a financial crisis and needed to sell their assets to save themselves. Therefore, China Automobile Company seized the opportunity to acquire foreign enterprises and brands and set up R&D centers abroad (to acquire talents). This acquisition is different from the previous one. What I bought back this time is real advanced technology and advanced talents.
In addition, foreign parts suppliers have also accelerated the pace of layout in China. After all, in 2008, the sales volume in China market has increased by 10% and 10 years, which is a very good profit growth point under the crisis. At that time, FAW, SAIC, Dongfeng, Changan, Chery, GAC, Geely, Jianghuai, Changfeng, Beiqi, Great Wall and Jinbei set up Zhongfalian Investment Company to cooperate with Borg Warner to develop and produce dual-clutch gearboxes (do you know why there are so many dual-clutch cars in China).
Haval 1.5TGDI? EVO engine
In this way, Chery and these brands compete under the same conditions, and at least the gap between the three levels has gradually leveled off. In 20 17, Chery developed a 1.5T turbocharged engine with a thermal efficiency of 37. 1%. In 20 19, Changan announced that the thermal efficiency of its own Blue Whale series engine was 40%, and that of the engine on H6 just released by Harvard was 38%, so we can't give up.
Chery, which lost its technical moat, must find a new moat to compete with other brands. Geely went to Volvo's gold-lettered signboard, Roewe found an internet car, and MG played a young sports card. Haval has a large space and high configuration. Chery, on the other hand, has never found a new moat, so there will be explosive models such as Tiggo 8 and Jiewei X70 occasionally, but once it competes head-on, it will be difficult for Chery to win.
As a technical house, Chery has a good foundation. Chery's 2.0T engine in the future will have 254 horsepower and 390 Nm of torque, which can make up for Chery's current power shortcomings. Chery's Lion Cloud System has been deeply customized in intelligent semantic recognition. Life? Are you online? Motion's design language is also correct. As long as Chery honestly builds cars and does a good job in marketing, it is not difficult to turn red again.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.