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Li's birthday apology women's underwear is copied with the goods. Is her copywriting too disrespectful to women?
On February 24th, Li Dan, a comedian and writer, brought goods to Ubars, a female underwear brand, on his personal social platform, which attracted the attention of netizens. But in words? Let women lie down and easily win the workplace? Controversy. Therefore, many netizens have voiced doubts and objections.

Lie down and win? Can you talk? Can you tell me how women win lying down? ?

People are all red, but you can't keep your mouth shut?

I can see that you are bad when you win the copy lying down. You don't even have a smart filter to shoot this advertisement?

After that, Li Dan quickly deleted the relevant video with goods. On the evening of 24th, Ubras brand also apologized in the official Weibo, saying:? We apologize for the discomfort caused by improper wording in marketing promotion, and immediately delete the relevant content? On the afternoon of 25th, Li Birthday also apologized on social media, saying that his wording was really inappropriate and he had always been in a position of respecting women. But even though the brand and Li Birthday have apologized, they are still criticized by netizens on social media because they don't respect women.

When there are more and more social marketing routines, many brands begin to make every effort in advertising copy? Eye-catching However, many brands accidentally stepped on the pit when they scratched the edge of the copy. For example, previous milk tea brands, such as Modern China Milk Tea Shop and Cotton Age, have to say that although their purpose is only to attract the public to obtain effective marketing, they overestimate the public's tolerance for discrimination against women.

First, in China's ancient traditional feudal thought, women were humble and vulnerable groups. Moreover, during thousands of years of feudal rule, the status of women has always been lower than that of men. However, with the reform and opening up and the development of a powerful socialist country, women's awareness of equality has gradually emerged. Many people who have made great contributions to gender equality have been sticking to this difficult road. More and more women or men have devoted themselves to this great human cause, and gender equality is gradually being realized.

Second, there is still a long way to go to achieve real equality between men and women. It is reported that it may take nearly 100 years to fully realize gender equality. When women's sense of equality gradually matures, it is not only for women's equality, but also for men's equality. Aside from those extreme rural women's rights, the real women's rights are to ensure that both men and women enjoy the right to be protected. Not only women but also men should be protected from domestic violence, and they should not feel humiliated or laughed at by society.

However, Ubars's copywriting does show some disrespect for women, because it seems to deny women's ability in the workplace. As we all know, many women in society have made amazing achievements in different industries. With their own efforts and unique attraction to women, they have come to their present position step by step, which proves that women are powerful!