"I like you, it doesn't make sense", the romantic slogan of Yili Qiaolezi has been deeply rooted in people's hearts under the influence of many years. On the occasion of the brand 15 anniversary, Qiao Lezi's advertising language has also changed a lot-"eat if you like". Compared with the past advertising language, the new advertising language is more straightforward to cater to the more open and diverse love views of the post-95 s and post-00 s who grew up in a diversified environment.

But the new advertising language is not creative enough, more like picking teeth. As early as April 20 17, when the romantic comedy movie "Like You" directed by Xu Hongyu, supervised by Chen Kexin, starring Takeshi Kaneshiro and Zhou Dongyu, and co-starring Sean, Ming Xi and Yang Shining was released, the film adopted the slogan "If I like you, I will eat you".

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Product category

1, brand-new Joe

Rich and smooth toffee sauce and sweet cranberry jam meet beautifully in delicate vanilla ice cream, and the outer layer is wrapped in crispy chocolate chips, and every bite is sweet.

2. New Joe (cranberry vanilla flavor)

Chocolate and various nuts interweave into a rich and crispy taste, and sweet cranberry sauce mixed with vanilla milk. The sweet chocolate crispy skin wrapped in rice crust adds a romantic feeling and creates a rich taste.

3. Joe (cranberry coffee flavor)

Full-bodied coffee Grandma Niu meets the sweet cranberry jam romantically, especially adding the sweet and delicious crispy wheat, so that the sweet little factor is full of romance all the time, and the richest taste bud experience brings you the most romantic and comfortable enjoyment.

Baidu Encyclopedia-Qiaolezi