Brand slogan: Bring home improvement, go to Mercure to buy online.
Brand mission: let everyone have their own beautiful residence.
Mercure.com strives to be an aesthetic e-commerce. Mercure.com takes "beautifying home, beauty is life" as the concept, which well explains his understanding of home soft clothing, that is, the integration of objects and space and human emotions. If we use the word Mercure.com to analyze, we hope to bring beautiful, living and affordable household goods to the public, starting from design, but not divorced from life, with noble taste and not expensive.
Products and services
Mercure Buy cut into the home market with soft design and presented it with a community-based waterfall e-commerce platform. Its product advantages and excellent products are reflected in the design. The design concept of Mercure Purchase: make beautiful decorations for the home, and beauty is life.
Mercure's core competitiveness ensures the user's experience and the people-oriented principle. Relying on the huge logistics system, users can fully enjoy the convenient experience of "staying at home and enjoying a beautiful residence". Mercure provides consumers with high-quality authentic furniture, "what you see is what you get" (all pictures are real shots), comprehensive pre-sales consultation and perfect after-sales service, and 7-day return guarantee to ensure the rights and interests of Mercure consumers.
Ten thousand yuan cabin-shopping mall's main soft clothes
"10,000 yuan cabin", that is, "home improvement package with a total price of about 10,000 yuan". Mercure.com has gathered many elite designers, striving to make everyone have their own beautiful residence. The series of "10,000 Yuan Cabin" was launched to meet the market demand for home soft furnishings, avoid expensive design costs, and focus on creating high-quality home living space.
Characteristics of ten thousand yuan cabin
1, professional soft-pack design, and put it on the market at a price of 10,000 yuan acceptable to ordinary consumers;
2. The 10,000-yuan cabin mainly includes living room, dining room, study room, bedroom, children's room, second bedroom and other spaces. In the fast-paced urban life, the home space is integrated with a variety of pastoral decorative elements, representing nostalgic Mediterranean, fresh and sweet Korean pastoral, modern and simple pastoral and British and American pastoral customs.
3. The soft decoration of the 10,000-yuan cabin includes a complete set of supporting designs such as furniture, fabrics and home accessories. There are three kinds of packages for sale: fabric package, fabric+jewelry package and furniture package.
4. Presentation mode of 10,000-yuan hut: mainly presented by online waterfall map and offline model room.
5. 10,000 yuan shanzhai audience: young online shoppers aged 25-35 have the need for house decoration or renovation of old houses.
Ten thousand yuan cottage real case picture:
Hundred-dollar Xiaojing-Mall's main jewelry package
People want to create a scene with a certain environmental atmosphere, and appropriately create some atmosphere in order to enjoy life slowly. If the model room is the whole room, then the small scene is the collocation of a corner and a boundary area in the room. For example, the dining table in the restaurant, such as the porch, such as creating a small leisure area in the study or bedroom, and so on. The so-called Xiaojing is such a soft-fitting collocation with a theme concept.
Baiyuan Xiaojing takes into account the demand of spatial function differentiation, and uses themes to define functional areas with needs in daily life. 100 yuan xiaojing's collocation purchase, the option of package price accords with modern people's purchasing psychology. The whole package price is within 100 yuan to 1000 yuan, which is more acceptable to the public.
To improve the home space or build a small area, we need to find a special design company to design it, regardless of the cost. This process is more complicated. Mercure.com provides a variety of themes and styles of 100-yuan small scenes for consumers in need to reference and match, or to find their own DIY inspiration, or to move home directly. Can save money and manpower.
Characteristics of Hundred Yuan Landscape
1, theme scene
According to different functional requirements, the theme areas that Baiyuan Xiaojing is currently promoting include dining area, leisure area, sleeping area, meeting area, porch area, study area, Chen community, wall decoration area and children's area.
2. Style division
At present, the main styles are old Mediterranean style, Korean pastoral style, simple pastoral style and pastoral style.
3, soft decoration collocation
The whole set of small scenes can be divided into fabric bags and jewelry bags, so that small series purchases can also be matched with complete sets of furniture to provide more choices for consumers' needs. , audience/kloc-Xiao Jing of 0/00 yuan
It is necessary to improve the soft decoration of a small space in the home to improve the taste or quality of life. About 30-40 years old, a consumer group with certain economic ability.
There are five operating modes and three profit modes in the real-life case of 100-yuan Xiaojing. It's actually easy to make money by helping you run a community model shop.
Franchisees in the convenient operation mode of community model shops only need to rent two model houses in the community, and the headquarters will copy the carefully designed soft clothes to you as they are, and the whole process only takes 30 days. The investment is small, the rent of two model houses is about 5,000 yuan, while the rent of shops is at least 10000 yuan, and the monthly rent can be saved by 50%. Mercure website, which is visited by 50,000 people for free every day, will provide advertisements for the model stores of all franchisees, and places with Internet can learn about your stores through the Internet. Customers are more concentrated. The whole community and surrounding buildings are your customers. 1 000 loyal customers, each household 1 000 consumption, sales can reach one million. The room type of experiential sales model shop is the same as that of residential customers. They will feel more intimate and real feelings than IKEA, and they can take them home for trial, so the purchase rate of experiential sales is higher. Experience the profit model of the community model shop sales site. A single franchisee sells all soft clothes in the model shop. Small items can be traded on the spot. Large items, such as furniture, can be placed on Mercure website, and the headquarters is responsible for delivery and settlement with franchisees. Members can earn commissions from online shopping. Franchisees can develop their members through model stores and other forms. All registered members can get 20% commission as long as they spend on Mercure website! If a franchisee finds a project that needs large-scale design, it can be completed by Mercure Design Headquarters. The franchisee can get the highest commission of 10% by simply introducing it. Mercure shopping not only helps more people realize their dream of Mercure, but also realizes the perfect combination of home online shopping mall and community entity experience store, and gradually consolidates the OTO model of home soft clothing industry. However, we can provide a successful opportunity for entrepreneurs who have no experience, connections and a lot of money!