2, teamwork: * * enjoy the burden of * *, ordinary people do everything.

3. Embrace change: welcome change and be brave in innovation.

4, integrity: honesty and integrity, open words and deeds.

Alibaba Group is committed to following the highest standards of business conduct in its business relations with customers, business partners, shareholders and other interested parties. Ali requires employees to embody the values of honesty when doing business with external partners, and will never tolerate any immoral or illegal behavior.

5, passion: optimistic, never give up.

6, dedication: professional persistence, Excellence.

The six values of Alibaba Group play an important role in Ali's business operation, recruiting talents, evaluating employees and determining employees' salary.

Extended data:

Alibaba Group's Culture:

Alibaba Group's culture is related to safeguarding the interests of small businesses. All participants in Ali's digital economy, including consumers, merchants, third-party service providers and others, have the opportunity to grow or benefit. Ali's commercial success and rapid growth depend on Ali's respect for entrepreneurship and innovation, as well as his consistent concern and satisfaction for customer needs.

Ali believes that no matter what stage the company grows up to, strong * * * values can keep us consistent with the corporate culture and the cohesion of Ali Company.

Ali's goal is to build the future commercial infrastructure. Ali's vision is to let customers meet, work and live in Alibaba for at least 102 years.

Alibaba's mission is "to make the world have no hard business". The founder of Ali founded the company to support the development of small businesses. Ali believes that the Internet can create a level playing field for small enterprises to expand their business through innovation and technology, and participate in domestic and international market competition more effectively.

Alibaba Group-Culture and Values