Giorgio Armani
He is the most elegant designer in the world, he is the favorite of Hollywood movie stars, and he is the talk of the whole world. Giorgio armani, a fashion design master who is regarded as an idol by everyone; A gentleman who created a fashion myth; A lovely and kind person.
On July 1934, giorgio armani was born in Piacenza, northern Italy. Like the birthplace of Latin, Armani's life has been endowed with magical colors. 65438-0957, retired as a window designer in "La Rinascente" department store. 196 1 year, he joined the famous fashion design company nino cerruti, became the assistant of nino cerruti, the father of Italian fashion, and began to make his mark in the fashion world. However, the romantic and casual character of Italians made them resolutely give up the generous treatment of big companies and start planning their careers.
1975, with the encouragement of his good friend Sergio Galeotti, he founded his own men's clothing brand under the name of Giorgio Armani, which has since created a myth that amazed the fashion world.
"Leisure and elegance" is the style that Armani has been pursuing since its establishment. Delicate texture and concise lines all show the characteristics of comfort, freedom, unrestrained and freedom. The seemingly casual tailoring vaguely reveals the beauty and strength of the human body, which not only abandons the boredom of corset but also subverts the hippie style. Giorgio armani believes that design is a way to express personal feelings and emotions. It is the best interpretation of the pursuit of perfection; It is an eternal challenge to comfort and luxury, reality and ideal. Nowadays, Armani is not only a fashion with white characters on a black background, but also represents a way of life, a symbol of unrestrained and energetic, which interprets the gorgeous, sexy, relaxed and creative of men and women to the extreme.
Today, Armani has traveled all over the world 100 countries, with Giorgio Armani Le Collezioni, Emporio Armani, Armani Junior and other series. Products also tend to be diversified, from clothing to perfume, purses, jewelry, glasses and other fields, even between mainstream bars and hotels.
His great success in fashion has won him numerous honors, but his unswerving dedication to charity has made him more respected by the world.
The experience of joining the army in his early years had a great influence on Armani's life. The extraordinary achievement in fashion design is not the ultimate standard of Armani's success, but his unremitting pursuit of charity is the most powerful embodiment of his personal charm. This design master, whose personal wealth has reached 5 billion dollars, has always been frugal in life, but he is extremely generous to others. For years, he has been running for the poor in the world.
In 2002, in recognition of Armani's outstanding performance in helping refugees, the Office of the United Nations High Commissioner for Refugees invited Armani to be the organization's goodwill ambassador. "I am proud to welcome Armani as the goodwill ambassador of UNHCR and thank him very much for accepting this position." UNHCR official Lu Se Lubbers said.
During his tenure as ambassador, Armani personally raised funds for the organization and expanded its public influence in various ways, calling on the international community to pay attention to refugee groups. Facing the Afghan crisis, giorgio armani specially organized Christmas charity activities, which not only donated a lot of money, put in fundraising advertisements, but also donated the proceeds from selling products to Afghan refugees. In order to support the work of UNHCR, Armani specially designed a mug inspired by his trip to Shanghai. Part of the proceeds from the sale of mugs will be used for the relief work of more than 200,000 refugees around the world. "I greatly admire UNHCR's unremitting work. I will try my best to fulfill my duties as an ambassador. Although the work of helping the refugees in the world is extremely arduous, I always believe that everyone has the opportunity to change something. I hope I can do it. " Armani said, "We have a responsibility to make the world a better place. Especially young refugees, to help them rebuild their lives. After all, children are the future of the world. "
Giorgio armani thinks that whenever he engages in a new charity, he is as excited as designing a new work. In 2004, Armani touched the field of sports with charity love and published a book entitled "The Face of Special Olympics Athletes". All the proceeds from book sales were used to improve the daily training quality of Special Olympics athletes and improve the living standards of mentally retarded people.
During the long journey of charity, giorgio armani has always been a pioneer, extending a helping hand to every corner of the world. On September 2 1 2006, Armani held a grand fashion show for her latest masterpiece "Product Red" series at Earlscott Exhibition Center in London. Bright and warm red exudes human mutual care, while simple and elegant style embodies sincere and frank personality. At the press conference, giorgio armani said with deep affection that charity will be his lifelong career. He will donate the profits of this latest product to the work of the Global AIDS Fund in Africa, especially to help African women and children fight AIDS. His initiative touched all the people present.
For charity, giorgio armani compared it to a brush to decorate a beautiful dream. Just like design, you should integrate your emotions and fill them in your mind. He will create a brand-new world with sincerity and affection, without sadness and pain, only as comfortable and cozy as Armani.
[Edit this paragraph] Family files
Date of establishment: Milan 1975.
Founder: giorgio armani and Sergio Galeoti.
[Edit this paragraph] Historical inheritance
Giorgio Armani, the founder, was born in the suburb of Milan on 1934. 1957, after his military service, he went to the department store "La Rinascente", the founder of Armani designer, as a "window designer". In 196 1, he was transferred to nino cerruti as a designer.
1974, he made a joint venture with his good friend Sergio Galeotti, and resolutely established the men's wear brand under the name of Giorgio Armani. As soon as giorgio armani appeared, her first menswear collection attracted the attention of fashion buyers and the media. Suit jacket is its signature item, beautifully tailored and easy to wear. 1975, adding women's clothing line. It is worth mentioning that her sister Rosanna Armani is a top model in Italy. She used her influence to make Jeangeorges Armani a household name.
Giorgio Armani's fame and business are growing day by day, so it seems natural to open a second line. 198 1 year, Emporio Armani was formally established, and the first Emporio Armani store opened in Milan. "Emporio" is Italian, which means "department store". From its name, we can imagine that Emporio Armani is an Armani department store, with a wide range of goods: men's and women's clothes, shoes, perfume and even glasses accessories. Taking a younger line in style provides a good choice and a favorite department store for young people who love Armani but don't like to wear mature main lines.
Emporio Armani, with the strength of Giorgio Armani, was very popular in 1980s, and a branch opened from Milan to America and Asia. In recent years, Emporio Armani Caffe has been set up in Paris, Daban and other different cities around the world 12, integrating the concepts of music, food and interior design aesthetics, and showing the leisure life concept of a generation of Italian famous teachers to ordinary people. As the second brand of the famous Armani, Armani Exchange is oriented to young and fashionable consumers, and its design is more avant-garde and bold. This season, Armani Club takes "Sexy Night" as the theme, with black as the main color and denim, knitting and other fabrics to create a youthful and energetic seductive style. Sexy temptation at the same time, but also continued Armani's famous elegance and charm, sexy and wild but never kitsch.
[Edit this paragraph] Clothing brand line (product positioning is arranged from high to low):
1 Armani advanced uniform
2 giorgio armani-high-end ready-to-wear
3 Armani Collezioni- ready-to-wear
4 mani- women's dress
5 Emporio Armani-ready-to-wear
6 aj Armani jeans-casual wear and jeans
7 a/x Armani exchange-casual wear
8 Armani Juvenile-Children's Clothing
[Edit this paragraph] Designer
Giorgio Armani
[Edit this paragraph] Brand products
Category: men's wear, women's wear, sportswear, sporting goods, jeans, leather accessories, accessories, perfume, home accessories.
[Edit this paragraph] Design style
1970, Giorgio Armani and architect Sergio Galeotti jointly established a company, and then in 1975, he founded giorgio armani company and registered his own trademark.
1974, when giorgio armani's first men's show was completed, people called him "the king of jackets".
1984 founded the low-priced brand Anbaolu Armani.
Today, Armani's business has spread all over 100 countries. Armani is one of the top men's wear brands in Europe and the most fashionable in the world. Besides giorgio armani, there are many sub-brands, such as Emporio, mani and Armani jeans. Besides clothing, there are ties, glasses, scarves, leather goods and perfume. Emporio Armani is a very successful brand. "Emporio" in Italian means department store, namely "Armani Department Store", which is the brand of Armani Young Series.
[Edit this paragraph] Brand profile
In the age of gender confusion, clothing is no longer the absolute difference between men and women. GIORGIO ARMANI is one of the designers who broke the boundaries between men and women and led women's wear to a neutral style. Armani majored in science at school, studied medicine at university, served as an assistant medical officer during his military service, analyzed and trained his rational attitude, and the concept of world balance was his criterion for designing clothes.
Armani did not create clothes out of thin air, but through observation. Seeing other people's elegant ways of dressing in the street, he reorganized in his own way and created his own elegant form of Armani style. Many world-class executives and Hollywood movie stars have become followers of Armani because of their creative style. There is even a popular saying in Hollywood: "When you don't know what to wear, just wear Armani! Jodie Foster is a loyal supporter of Armani.
In men's and women's clothing, simple suits with perfect neutral tailoring will not be inappropriate or outdated at any time and on any occasion. Advocates from all over the world are across professions and ages. Armani's accessories include leather goods, shoes, glasses, ties and scarves. Armani, like clothing, pays attention to exquisite texture and simple lines, which obviously sets off simple Italian style clothing. Even if the swimsuit omits complicated decorative lines, it also pays attention to the splicing of sexy curves of sculpture, which has an indescribable elegance. There are many sub-brands in giorgio armani, such as Armani jeans series for men and women, giorgio armani boys and girls series for men and women, snow clothes, golf clothes and so on. Among them, EMPORIO ARMANI, which is marked by eagle, should be the most mature one for men and women. Various brands have attracted loyal supporters, and there is an Armani wind in the fashion circle.
Armani Prive senior uniform: red carpet actress uniform
Showing soft and docile body lines and femininity is a brand-new definition given to haute couture by Giorgio Armani. Paying attention to the natural beauty of human body, precise shoulder line processing and slim waist cutting make the skirt in the shape of bud lantern more fluffy and sexy, while the thin line pattern of geometric principle creates a visually disordered three-dimensional aesthetic feeling.
Armani is eager to get rid of brand stereotypes. For example, people always think that Armani is synonymous with high-end suits. Exquisite discount and fold capture and a large number of hand-made details have become the main focus. The transformation of the whole show is like a prediction experiment of the designer's personal career growth. The stage uses the three-dimensional texture of seersucker to construct his latest favorite gentle and charming temperament, and the long skirt with moderate color is the first choice for Hollywood actresses to walk the red carpet.
Giorgio armani haute couture: giorgio armani, financial street power suit, Wall Street's favorite. Men spend a lot of money to own one, while women are addicted to the elegance and nobility revealed in its washing style. Giorgio armani is always associated with the image of elegance and restraint. His clothes are neither rude nor illegal, nor too gorgeous and vulgar, wandering between classic elegance and leisure romance. Giorgio Armani's clothes have the meaning of class and taste-not only expensive, but also cultured. In most cases, "wearing Armani" is a status symbol, although this is a new economic era that advocates personal freedom. No matter at any time or on any occasion, giorgio armani's clothes will never be inappropriate or out of fashion. Many executives in the world are attracted by giorgio armani's self-created style and become his followers. Giorgio armani's accessories include leather goods, shoes, glasses, ties and scarves. Like clothing, pay attention to exquisite texture and simple lines.
Armani is more like an ascetic than Lagerfeld, who wears sunglasses and shakes a paper fan all day, and Versace, who is gorgeous and indulgent and has a different style-his style is neither trendy nor traditional. He can create an amazing balance between market demand and elegance and fashion: neutral color system, elegant tailoring makes it unnecessary to show off, and at the same time removes irrelevant details in the design, which is also a great contribution of clothing tailoring. His simplicity has been hovering between tradition and modernity, blurring the indelible boundary between tradition and modernity. Armani shows the unique luxury temperament of European traditional clothing in simplicity, and at the same time skillfully inserts modernity into traditional artistic conception, making the clothing have an "endless" style. At first glance, you will feel mediocre, but at second glance, you will feel that it has washed away the complex nobility and towering modern passion. Perhaps it is this unique charm hidden under the ordinary appearance that makes him control a large number of loyal consumers like a magical wizard.
Giorgio Armani made an unprecedented bold subversion of women's clothing style, thus making Armani suit the favorite of senior professional women. The most representative is 1980 Armani's "power suit" for men and women, which has become a symbol of international economic prosperity. Inspired by Hollywood in the Golden Age, this design features wide-shouldered lapels and wide-leg pants. In american gigolo, richard gere appeared in an Armani "power suit", and the brand began to impress the audience.
[Edit this paragraph] Emporio Armani ready-made clothes: for ambitious young people.
How to get in touch with giorgio armani in the most economical way? Go find Emporio Armani. The price of 3000~5000 yuan is a great temptation for ambitious young people. As the founder of the concept of "second-class brand" in fashion, Giorgio Armani tentatively launched Emporio Armani with the eagle as the symbol at 198 1, which initiated the trend of brand extension. "Emporio" means "department store" in Italian. As the name implies, Emporio Armani is an Armani department store, with a wide range of goods: men's and women's clothes, shoes, perfume and even glasses accessories. Taking a younger line in style provides a good choice for young people who love Armani but don't like to play mature main lines, and provides them with a favorite department store.
Emporio Armani inherits the design charm of Giorgio Armani, but it is more casual than the main line. The materials used to make shirts are varied, sometimes fur is added, and sometimes velvet is used. This makes it less serious, more relaxed and elegant, and suitable for new forces to wear. Beyond series in spring and summer of 2008 showed its unique style, brought fresh curves and tailoring, and interpreted distinctive lines, but did not betray Armani's consistent temperament. Soft coat with distinct lines, straight shoulders and long hips, lined with hard pants. Similarly, the color tone also plays a softening role, making the overall cutting curve of the series more elegant. Giorgio armani's favorite minimalism reappeared in front of him. The jumpsuit, shoes and accessories are all natural colors, creating a curve with great artistic beauty and highlighting the beautiful posture. The spring and summer series is simple and ingenious, and the upper and lower clothes have become simple jumpsuits. There is something sexy in tenderness, but there is no sense of toughness in sportswear, or sequins are nailed to show charm. In addition, there are tight jumpsuits with mini shorts. This season, the image of the suit is still chic and confident, but with piping decoration, it adds a touch of charm and shows the charm of summer.
[Edit this paragraph ]A/X Armani exchanges casual clothes: Cowboys are also elegant.
The consumer groups targeted by A/X Armani Exchange are young and fashionable, and the design is more avant-garde and bold. As the youngest brand of giorgio armani Group, 199 1 has inherited the aristocratic lineage of giorgio armani since its establishment. With its unique style of being close to the people and being frank, it is increasingly favored by young people. It starts with high-quality casual clothes, and its design style carries out giorgio armani's concept of simplicity, while seeking the independence of self and personality in the complicated urban life.
The denim products of A/X Armani Exchange are different from traditional denim brands. They don't focus on leisure at all, but use elegant and secret sexy expressions to show the wearer's uniqueness. This season brings the tropical trip into the dream of a foreign country. Cultural contrast and new aesthetic rules are new themes in fashion design. The information of patterns and styles is expressed elegantly through comfortable and simple patterns, fabrics with full sense of science and technology and brush-like colors, which combines the spirit of sportswear and uniforms and is full of sexy charm. The retro, coloring, deep dyeing and old-fashioned clothes have all produced beautiful styles.
[Edit this paragraph] Armani Chronicle
1934 was born in Italy
1960 worked as a sales and window designer in La Rinascente department store in Milan.
1964~ 1970 served as Nino Kruuti's assistant.
1975 founded giorgio armani with Sergio Galeotto.
Giorgio Armani Le Collezioni, Mani Uomo and Donna, Armani Junior, Armani Underwear, Armani Swinwear, Emporio Armani and Armani Jeans were all launched in 1975 ~ 1 year.
1982 became the cover of the second fashion designer after Dior < < time ><, and the perfume Armani was launched in the same year.
1987~ 1997 launched a series of accessories such as glasses, jumpsuits, water skiing clothes, golf accessories and watches.
1984 launched Armani men's cologne.
199 1 was awarded the honorary doctorate of the Royal Academy of Art.
1992 launched the perfume Gio.
1995 launched the perfume Aqua di Gio.
1998 launched the perfume Emporio Armani.
[Edit this paragraph] Brand recognition mode
Giorgio armani Boenwo
For Armani's most expensive line, dresses are formal, mostly evening dresses, and the logo is "white words on black background" on the clothing strip.
Giorgio armani Kohler Tsioni
Cheaper than the last group, the cloth label is "white on black background" and focuses on formal attire in the workplace.
Emporio Armani
A deck developed earlier. In the middle of the sign is an eagle pattern. In order to prevent counterfeiting, the tag was changed to laser anti-counterfeiting, and there were letters in the center of the eagle pattern.
For other decks, the color of cloth label is mostly "white characters on black background".
1964 Armani, who had never received formal training, designed a menswear collection for Nino Cerrutti, the father of Italian fashion. Encouraged by his good friend sergio Galeoti, Armani became a freelance fashion designer and fashion consultant from 65438 to 0970. In Italian fashion, Armani began to emerge. From 1973 to 1974, the pilot jacket he introduced at the Italian fashion show held in the Whitehall of the Beatty Palace in Florence was well received. This jacket is made of leather as ordinary cloth.
1975, Armani and Galliotti founded their own company-giorgio armani Co., Ltd., and established the Armani trademark, and the "giorgio armani" brand was officially born. In July of that year, Armani launched a men's jacket with wireless strips and no structure, which set off a revolution in fashion. His design is relaxed and natural, and under the seemingly random cutting, the beauty of the human body is faintly highlighted. It not only abandoned the boring suit that tightened men's bodies in the 1960s, but also was different from the hippie style that was popular at that time. Three months later, Armani launched a loose women's jacket, which was made of traditional men's cloth, as simple and soft as a men's jacket, and revealed a little male majesty. Since then, Armani, like French fashion masters Paolo Pollet and coco chanel, has made an unprecedented bold subversion of women's style, thus making Armani fashion the favorite of senior professional women.
1980, the exquisite "power suit" tailored for Armani men and women came out and became a symbol of the era of international economic prosperity. This design is inspired by Hollywood in the golden age and is characterized by wide shoulders and large lapels. 1980, richard gere starred in american gigolo, wearing a full set of Armani "power suit". The film was very successful, and the Armani brand left a deep impression on many viewers.
Since then, Armani has started long-term cooperation with film and television stars, and even designed a large number of drama and dance costumes. From 65438 to 0982, Armani became the first fashion designer to appear on the cover of Time magazine since christian dior in the 1940s. He often invites Hollywood stars to wear their own brand clothes to attend the Oscars, and a large number of celebrities such as michelle pfeiffer and Jodie Foster are his loyal customers.
In 1980s, Armani began to expand his sub-brands. In addition to Giorgio Armani, who represents high fashion, he also introduced the ready-to-wear brand Emporio Armani, the women's brand mani, casual Armani jeans and relaxed and lively. In addition, there are ski suits, golf suits and so on. Giorgio armani brand formal clothes are marked with white characters on a black background, while clothes suitable for general occasions are marked with black characters on a white background. As for the deputy brand clothing, it is mostly marked by the eagle.
The fabrics of giorgio armani brand clothes are quite expensive. In order to meet the public's demand for brands, the fabrics used in lower-priced sub-brand clothing are mostly synthetic fibers with the latest technology, which is difficult for outsiders to imitate.
Armani has always been a master of combining artistic creativity with commercial operation. His clothing profit is the highest in the industry. Although he has developed a large number of new product lines, his brand has never fallen in price. Today, Armani's business has spread all over 100 countries and regions. Besides clothing, its products include ties, glasses, scarves, leather goods, shoes and perfume. Like clothing, these accessories emphasize exquisite texture and simple lines, revealing Armani-style "leisure elegance".