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What is the holiday significance of Double Twelve?
Double Twelve is the annual online shopping feast launched by Taobao, JD.COM and other major e-commerce websites every year in 65438+February 65438+February.

Following the Double Eleven of Taobao and JD.COM, news came from major e-commerce websites such as Taobao and JD.COM again, and the biggest online shopping feast this year will be held in 65438+February 65438+February to continue the "national grab" activity. Referred to as Double Twelve or Taobao Double Twelve and JD.COM Double Twelve. This round of "national grab" brings together all kinds of goods on Taobao, including women's wear, men's wear, maternal and child, home, digital home appliances, cosmetics and other categories.

In addition, during the event, Taobao will send tens of millions of cash-filled red envelopes as year-end gifts to consumers, and JD.COM Mall will also launch various preferential policies to give back to consumers. Double Twelve is aimed at Taobao merchants, and its function is to appease the dissatisfaction of small Taobao merchants with double 1 1 interception, and to improve their performance and attention.

Precautions for the purchase of Double Twelve:

1, the down payment should be cautious.

In the past two years, many businesses have launched the activity of "advance deposit and enjoy preferential treatment". Because after paying the deposit, you can only apply for a refund if you pay the final payment, and you can't apply for a refund at the same time. If the merchant has delivered the goods on the twelfth day, it will be very troublesome to refund again, especially for some overseas products and frozen fresh food.

2, the seller must first recognize

Although online shopping is cheap and convenient, there are also many risks of buying fakes. When you buy something, you must confirm the business license and administrative licensing information of the merchant to avoid buying fakes.

3. Know the purchase of goods in advance.

Double twelve merchants will discount prices to attract customers, but some merchants will raise prices first and then sell them at a discount. In fact, the price has not changed much. Inevitably, in order to avoid stepping on the pit, you can pay attention to the price of goods in advance and wait until the double twelve is really cheap before buying. And in the process of adding and buying, there is a time period to calm yourself down and avoid impulsive consumption.