Meet the needs of different customer groups with diversified products, build a global jewelry ecosystem with flexible business models, seize future opportunities, innovate constantly, and promote the long-term development of the industry. In the next five years, Chow Tai Fook will continue to deepen its business layout expansion and technology empowerment, vigorously promote the dual-power strategy, drive sales growth, and support Chow Tai Fook's sustainable development. The first Chow Tai Fook was founded in Hongde Road, Guangzhou on 1929, and then the first Chow Tai Fook jewelry retail store opened in Macau and Hong Kong on 1938 and 1939 respectively. Chow Tai Fook introduced 999.9 gold jewelry in Hong Kong and Macau in 1956, and later became the officially recognized standard in 1984, and was set as the quality standard of gold jewelry in Hong Kong by the Hong Kong government, which brought the first change to the jewelry industry. 1990 "one-price" policy was introduced, which improved the transparency of pricing, exempted the usual bargaining situation at that time, improved the shopping experience of customers, advertised "authentic", stabilized the price order of jewelry market and led the second revolution of jewelry industry. In 20 16, Chow Tai Fook combined the advantages of vertically integrated business model to launch TMARK diamonds with exclusive logo and traceable diamond history, and put forward the concept of 4Ts, which is traceable, transparent, trustworthy and admirable. From the traditional 4C diamond standard to the expression of 4Ts connotation, it is a combination of traditional jewelry and internet plus. Chow Tai Fook Jewelry Group was listed on the main board of the Hong Kong Stock Exchange on 20 1 1, and now it has a huge retail network of more than 3 100 retail stores all over Greater China, Japan, South Korea, Southeast Asia and the United States. This enterprise, which is in an indomitable year, has experienced storms with the country and has also experienced magnificent growth.