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Clothing sales skills
Be confident when recommending. Salespeople should have confidence in themselves when recommending clothes to customers, so that customers will have trust in clothes.
Suitable for customer recommendation. When presenting goods and explaining them to customers, we should recommend suitable clothes according to the actual objective conditions of customers.
Use gestures to recommend to customers.
Match the characteristics of the goods. Every kind of clothing has different characteristics, such as function, design, quality and so on. When recommending clothes to customers, we should emphasize the different characteristics of clothes.
Focus the topic on commodities. When recommending clothes to customers, we should try our best to lead the topic to clothes, and pay attention to customers' reaction to clothes, so as to promote sales in time.
Tell the advantages of all kinds of clothes accurately. When explaining and recommending clothes to customers, we should compare the differences of various clothes and accurately tell the advantages of various clothes.
In addition, clothing sales should be targeted. The design, function, quality, price and other factors of clothing should be suitable for people, so as to truly make the customer's psychology transition from "comparison" to "belief" and finally sell successfully.
Clothing sales vocabulary
Customer: It's too expensive!
Guide: Yes, I can understand your feelings. If I were you, I would feel the same way. It is not easy for anyone to make money (or everyone wants to spend less money to sell better things). I think clothes are valuable, and temperament and charm are priceless. Look at you. You look so elegant and charming in our clothes. I think it is worthwhile to invest in your temperament and charm!
Customer (after trying it on): I'm going shopping.
Shopping guide: Yes, you must shop around when buying clothes. However, I think the feeling at first sight is very important. When you buy clothes, sometimes you just buy feelings and like them!
Customer: I doubt your quality.
Shopping guide: Yes, I understand how you feel. If I were you, I would feel the same way. After all, you haven't worn our brand clothes and don't know much about our brand. Your worry is normal, but I tell you responsibly that you don't have to worry.
Customer: Your clothes look similar to those of other brands. Why is yours so expensive?
Shopping guide: Yes, there are too many clothes that look the same now. It is precisely because of our brand's good style and fashion that many small brands are imitating it. It looks the same on the surface, but in fact, many details are still different. Come on, you can experience it first.
Customer: I can't feel it.
Shopping guide: Yes, feeling is very important, and feeling professional is more important. Clothes are not only for yourself, but also for others to see. I am very responsible to tell you that this dress suits you very well (name the right place, the more specific the better)
The style is not good, I don't like it.
Yes, I can understand your feelings, which may be different from your usual dressing habits. Feeling is very important, and feeling plus major is more important. We have all undergone strict collocation training, and we will be responsible for your image and our brand image. It doesn't look good on you, but it's not good for us either. Don't worry, if your family and friends say it's inappropriate, you can always bring it back and exchange it.
Inferior quality
Yes, I can understand how you feel. After all, you haven't worn our brand clothes and don't know us very well. It doesn't matter. Please experience it first and give us some comments and suggestions. So that we can better provide you with better services and goods.
A little cheaper.
Yes, yes, I can understand how you feel. If I were you, I would feel the same way. It is not easy for anyone to make money (or everyone wants to spend less money to sell better things). I think clothes are valuable, and temperament and charm are priceless. Look at you. You look so elegant and charming in our clothes. I think it is worthwhile to invest in your temperament and charm!
I haven't heard of your brand.
Yes, I can understand how you feel. The publicity of our brand is really insufficient, and we seldom do large-scale outdoor advertisements and TV advertisements. But as you know, the wool is on the sheep, and the consumer pays the bill in the end. Our brand has always been committed to providing customers with high-quality products and services. Many old customers have come back and brought new friends. I also hope that you will become our brand image spokesperson.
The color is not good
Answer 1: Yes, I can understand your feelings, which may be different from your usual dressing habits. Feeling is very important, and feeling plus major is more important. We have all undergone strict collocation training, and we will be responsible for your image and our brand image. It doesn't look good on you, but it's not good for us either. Don't worry, if your family and friends say it's inappropriate, you can always bring it back and exchange it.
Answer 2: Yes, I can understand your feelings, but your temperament and charm in this dress are very good (the figure is very attractive), and I don't think the color is the most important.
I have no money with me.
Wow, where do successful people take their money now? They are all credit cards. We can also use credit cards here.
I don't have my credit card either.
Wow, you are more successful. Make a phone call and someone will pay for you.
I don't have my cell phone either.
Never mind, I'll lend it to you.
Do you have a present?
have
What?
Just like the world.
What is this?
I wish my sister more and more young and beautiful, and my husband more and more handsome and natural. I wish your children healthy growth and cleverness, and I wish your old people happiness as the East China Sea and a longer life than Nanshan!
They are all old models.
Yes, thank you for your concern about our brand. This is our classic model. Last year, last season, we bought it well. Many customers didn't buy it, so they called to ask. We contact the brand company to order another batch, which is an improvement on the classic model, improving the technology, fabric, designer, production line and size. After wearing it, you have more temperament and charm.
How to improve clothing sales performance
1, make full use of the golden section.
The most important thing to improve the daily sales of the store is the sales ability of the shelves. If the position of commodities in the exhibition is changed from top to bottom, the sales of commodities will rise from bottom to top and fall from top to bottom. The superiority of the "upper segment" display position is obvious. This location is usually used to display high-profit goods, private brand goods, exclusive agents or distributors. In another two-stage exhibition, the top layer usually shows the goods that need to be recommended, and the bottom layer is usually the goods whose sales cycle has entered a recession.
2. Open the distance between the sales area and the cashier.
Because deliberately placing goods has an impact on customer psychology. Shops can design all kinds of long shopping corridors to prevent customers from taking shortcuts to cash registers and exits. When customers walk around or look for the cashier, they may see other items that arouse their desire to buy. Therefore, the cashier's office of the store can be deliberately located a little away from the goods, so that when customers pay, they will be attracted by other goods and have a desire to buy.
3. When the product is displayed, the up-and-down angle of the line of sight is 25.
Customers can clearly see the number of goods on the vertical 1-5 shelf when they choose goods at a distance of 30-50 cm from the shelf. When people's visual level moves, it is much worse than the former. The angle between the left and right sides of people's sight is 50. When customers choose goods at a distance of 30-50 cm from the shelves, they can only see the goods displayed at a horizontal distance of about 1 m, which will be very inconvenient.
4. Use shoes and clothing retail management tools in the era of mobile Internet.
In the case that "internet plus" has changed all walks of life and helped transform all fields online and offline. In the era of mobile internet, the shoe and clothing retail management tool "Buy Bai" can be described as a great weapon to improve the performance of clothing stores. Buy it, rely on physical stores, provide practical customer management tools and mobile marketing tools for shopping guides, and help shoes and clothing physical stores achieve performance improvement and service improvement! So, how can buying help clothing stores improve their sales performance?
Increase the store passenger flow: Buyi helps clothing stores to acquire new customers at low cost and through all channels through fission communication, and each old customer will bring you 5- 10 new customers, thus increasing the store passenger flow.
Improve the conversion rate of entering the store: Buyi provides clothing stores with a variety of promotion combinations suitable for physical retail scenes, improves the purchase conversion rate and joint rate, tracks and analyzes the promotion effect in real time, and supports marketing decisions.
Improve customer repurchase rate: buy clothes for clothing stores to solve the problem of customer information retention, establish communication channels between shopping guides and customers, give full play to the initiative of shopping guides to provide customers with one-on-one intimate service, and improve repurchase rate.
Articles on eloquence skills and words in clothing sales;
★ The most effective speech skills and techniques in clothing sales.
★ Clothing sales skills and vocabulary
★ Speech on Clothing Sales Skills
★ Sales skills and eloquence of clothing shopping guide
★ Speaking skills and speech skills of shopping guides in clothing stores
★ Speech skills in clothing sales
★ Ten skills of clothing shopping guide must be seen.
★ The most effective clothing sales skills and words
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