Pursuing Excellence, Honesty, Performance, Responsibility, Innovation and Harmony

◆ China Bank's century-old development experience:

Patriotism and love for the people are the soul of doing things, and reform and innovation are the compulsory road.

Honesty is the foundation of a bank, and people-oriented is the foundation of a bank.

◆ Professional Code of Staff of China Bank:

Love and dedication, diligence and thrift, customer first, honesty and trustworthiness, law-abiding.

◆ Spiritual wealth in the new era:

Firm belief is the spiritual pillar, selfless dedication is the noble quality, pioneering and innovative is the basic way, scientific and realistic is the important foundation, and unity and cooperation are the fundamental guarantee.

◆ Strategic objectives of Bank of China:

Pursuing Excellence, sustained growth and building a world-class large multinational banking group.

◆ Strategic Positioning of Bank of China:

With commercial banks as the core, diversified services and integrated development at home and abroad.

◆ General policies of Bank of China:

Adjust the structure, expand the scale, guard against risks and improve the level.

◆ General requirements of China Bank:

Innovative development, transformational development and cross-border development.

◆ Characteristics of China Bank's operation and development:

Internationalization, diversification and intelligence.

◆ Bank of China Global Service System:

Customer-centered, market-oriented and technology-oriented.

◆ Our services:

In the course of China Bank's century-old history, the brand concept of "global service" has been deeply rooted in people's hearts. At the beginning of the new century, China Bank's global service brand has been promoted to a new height with customer-centered, market-oriented and technology-oriented.

◆ Our social responsibility:

During the development of 100, China Bank has made due contributions to the construction of a harmonious society by building its culture internally and building its brand externally, taking social responsibility as its bounden responsibility.

◆ Our pride:

By the end of 20 12, it has been selected as one of the "Fortune 500" enterprises in the United States for 24 consecutive years, with the total market value ranking seventh among global listed banks, the capital strength ranking ninth among global banks, and the main financial indicators reaching the level of international advanced banks.

20 1 1 was selected as a global systemically important bank, and it is the only financial institution in emerging market countries. In the evaluation of authoritative institutions at home and abroad, it has won many honors such as the best bank, the best domestic bank, the best trade financing bank, the best foreign exchange bank, the best efficiency bank, the best private bank, the most socially responsible enterprise, the best corporate citizen, and the best employer for college students.

On July 22nd, 20 15, Hurun Research Institute published the brand list of 2 1 5, and Bank of China ranked fourth with the brand value of 162 billion yuan, which was1bit higher than that of 20 12.

In this list, there are 33 financial brands in the financial industry, and the total brand value accounts for 38% of the total list. ICBC, CCB and BOC ranked in the top three, and the total brand value increased by 8% compared with last year.

In addition, Hurun Research Institute listed "Top 20 Brands with Internet Exposure" with reference to consumer surveys and Baidu brand searches, among which Bank of China ranked first.

◆ Our new goal:

Building a smart bank-creating the best customer experience and providing financial services at will anytime and anywhere.

◆ Our tasks:

Realize one-point access and channel service corresponding to the whole process; Build a collaborative, efficient and convenient global enterprise customer service platform; Establish a responsive and flexible innovation mechanism. Go beyond peers, lead peers, make substantial progress in improving customer experience and improving service intelligence, and build core competitiveness that is difficult to replicate.