Dior's Christmas theme focuses on party style, with black leather packaging and fireworks patterns. It can be seen that its makeup style is also bright and shiny. This series of lipsticks and eye shadows are also bright colors, such as exaggerated colors such as gold and big red.
Givenchy's Christmas limited theme this year is "Crossing the Red Line"? The main color is red. There are mainly the classic Sigong Loose Powder, a makeup tray with blush, high gloss and eye shadow, and two classic red and black lipsticks with new colors. As long as a girl looks at it, she will be captured by the high-level domineering appearance.
Bobbi brown's Christmas theme is urban kaleidoscope series. The appearance is very design and dazzling. Just looking at the outer packaging, you can know that its makeup color scheme is mainly bold and cool.
Chanel's Christmas restrictions continue the noble Leng Yan, and the simple black and white gift box with shiny snowflake patterns creates the temperament of "Christmas Queen". In addition, the classic relief patterns on eye shadow and honey powder show luxury and preciousness.
YSL's Christmas theme is "Starry Night"? The color matching of black gold and rose powder, as well as the patterns of stars and dots on the package, well explain the character of young girls: there is a little playful feeling in coldness, so it is no wonder that they are often called "girl heart" harvesters.
It is no exaggeration to say that Christmas is really a festival for businessmen to cheat money, and girls are willing to be cheated. But it's good to look good. I wonder if my young sisters have noticed. These Christmas restrictions are just "nice". To put it bluntly, they just replaced the original beauty products with beautiful "new clothes". On weekdays, it is not easy for girls to start work without putting on the "beautiful skin" of beauty makeup. It can be seen that all brands are firmly grasping the weakness of girls: Yan value is justice!
Christmas+limited edition: Perfect marketing routine Every Christmas, it is a good time for girls to buy in buy buy aboveboard, and it is also the best time for businesses to make money. How to maximize the benefits? Smart brands want to "restrict" to stimulate consumption.
The word "limited" itself has a distinct flavor of "making money" and is a common marketing method. Through limited make-up, it gives consumers an illusion that this brand is hard to buy. Whoever buys in limited quantities becomes the envy of others. This is actually everyone's vanity and comparison psychology.
On the other hand, this is a hunger marketing tool for beauty brands. In other words, deliberately reduce the sales volume of cosmetics, in order to achieve the effect of "rare things are expensive" and stimulate consumers' desire for consumption. This also applies to other online celebrity products, such as tea shops and cake shops among online celebrities. They limit the daily supply, limit the number that everyone can buy, and even spend money to hire people to get together, creating the illusion of being "hot". This has not only successfully induced consumers who love to join in the fun, but also promoted a wave of brands. This can also explain why consumers are well aware that even if there is nothing new about Christmas makeup, they have to squeeze their heads to grab one.
In fact, it's not just Christmas restriction, New Year restriction and Valentine's Day restriction, but also a gimmick made by beauty brands to stimulate consumption.