In 20 19, Costco landed in Shanghai and "closed" on the first day of opening, which shocked the world media. A number of foreign media reported that the opening of Shanghai Costco Supermarket was "snapped up", which was as popular as "Black Friday" in the United States.
Secret 1: At present, there are only Apple phones, not Huawei and Xiaomi. When I walked into Costco, I didn't feel bright at the moment. The cement floor, the ultra-high ceiling and the white sign on the red background look very simple. But if you look closely at its material selection and decoration, you will find that there is "Gan Kun".
In the golden position next to the cashier, there are two booths for apple products. One booth is Apple's notebook and desktop, and the other is Apple's mobile phone and tablet iPad. Like the Apple Experience Store, the latest products are on the table for customers to experience. Interestingly, all the booths are Apple phones, and there are no domestic brands such as Huawei, Xiaomi and Vivo, which are very common in major businesses.
Secret 2: the United States charges, home appliances are cheap, and distribution is expensive; Observing in the home appliance area, you can often find a small sign "The number of activities is limited until they are sold out." Next to Sharp TV, the sales staff constantly publicizes the cooperation between Costco and manufacturers, and the direct supply of manufacturers is guaranteed. However, when asked about the core distribution problem in household appliances, it seems that there is a "flaw". "Our home appliances are relatively low in price and can be delivered nationwide, but there is a charge for delivery." The salesperson explained to the reporter, "We are American-style service, and the United States is like this."