Changshu City, located in the southeast of Jiangsu Province, is taking green vacation and leisure tourism as the theme, making full use of the resource advantages of Yushan, Shang Hu, Qinhu, Kuncheng and Shajiabang, and building a number of high-grade large-scale reception service facilities for leisure, fitness and entertainment. Yu, deputy mayor of Changshu, said that in order to build a brand of leisure and holiday, Changshu will invest10 billion yuan every year during the 11th Five-Year Plan period to accelerate the construction of a "leisure city". Taizhou, a new industrial and commercial city in central Jiangsu, has reserved a lot of land for leisure tourism in the development along the Yangtze River. In recent years, Qinhe Scenic Area, Yinjiang National Water Conservancy Scenic Area and Taixing Ancient Ginkgo Community Forest Park, which combine natural ecological environment protection with leisure and holiday tourism, have been welcomed by tourists.
Taicang, as the starting point of Zheng He's voyage to the West, also put forward the slogan of "building a high-grade leisure and holiday tourism base". According to Sheng Lei, vice mayor of Taicang City, in recent years, while creating a national garden city and a national ecological demonstration zone, a number of sightseeing forest belts and leisure parks integrating greening, landscape and ecology have been formed. In the future, we will focus on leisure and holiday tourism, making Taicang Liuhe an important leisure and holiday base in the Yangtze River estuary, and highlighting the cultural characteristics of Zheng He.
Jiulongshan Resort, located in Zhangpu, Pinghu, Zhejiang Province, is the highlight of Pinghu tourism at present, with an investment of more than 600 million yuan. According to Pan Chuandi, deputy mayor of pinghu city, in the next few years, Pinghu will build Jiulong Mountain into a coastal leisure resort in the Yangtze River Delta and the largest maritime tourism base in the Far East.
At the same time, Huzhou City is investing 300 million dollars in the south bank of Taihu Lake to build an eco-leisure tourism holiday base based on forest eco-tourism; Zhenjiang City, Jiangsu Province also invested 1 100 million dollars to develop Shiyezhou Tourism Resort, as a breakthrough point in the transformation of Zhenjiang tourism to leisure and holiday mode. In Zhujiajiao, Qingpu, Shanghai, where the weather is favorable and the people are harmonious, a "Holiday Mao" project with an investment of 654.38+0 billion yuan has also been officially launched.
Tourism real estate: Wuxi, known as the "Pearl of Taihu Lake" and bringing infinite business opportunities, has invested 5 billion yuan to rebuild the ancient canal in Wuxi, restoring people's memories of the past "people on both sides of the strait slept on the river". Wuxi section of the ancient canal is an important node of the Jiangnan Canal extending to Hangzhou, and it is also the only ancient canal in Beijing and Hangzhou that passes through the city. The mystery tour, an ancient canal from Wuxi to Hangzhou, which is scheduled to be officially opened in May next year, will not only add a wonderful scenic spot to Wuxi tourism, but also promote the development and prosperity of real estate and a series of related products along the ancient canal.
With the development and construction of the ancient canal, the former Shexia Street next to the ancient canal in Wuxi has become a beautiful residential area, and new buildings are scattered around the canal. The price of many real estates hovers around 3,000 yuan/square meter, and some even climb to 5,000 yuan/square meter, which is almost the same as the average price of 6,000 yuan/square meter in Wuxi city center. Along the Taihu Lake, relying on the good resources of lakes and mountains, Wuxi leisure and holiday villas along the lake emerge one after another, and the average price of real estate has risen from the initial 8,000 yuan/square meter to the present 1 10,000 yuan/square meter, which sells well.
Around the goal of "building Zhoushan Islands into a back garden for tourism and leisure in the Yangtze River Delta", the rich island resources in Zhoushan, Zhejiang Province are rapidly being integrated into tourism and holiday real estate resources. Changzhi Island in Dinghai, Taohua Island in Putuo, Shanwai Island in Daishan and Xugong Island in Shengsi have all been included in the development plan. The development of these islands includes both traditional tourism projects and seascape real estate. In addition, Zhoushan's yacht and cruise industry has also started substantially. A large yacht in Fenghuangshan, Dinghai will set off a tourist route, and yacht club projects in lover island, Zhujiajian Island Island and Daishan Typhoon Park are also under construction.
Facing the surging tourism real estate development boom in the Yangtze River Delta, some experts put forward pertinent suggestions. Tao Tao, Secretary-General of Urban Planning Society of China Residential Area Planning Committee, pointed out at the first Yangtze River Delta High-level Forum that the development of tourism real estate should be different from the development of ordinary real estate, and the relationship between the development purpose and government objectives, ecological environment, economic interests, local residents and consumer groups should be handled first. The core should be a respected and protected ecosystem, and a good ecosystem can also bring good benefits to the project. If we only consider a single development purpose, the development project will lose its meaning. Qi Xin works together: all parts of the Yangtze River Delta expect * * * to win.
Tourism competition in the Yangtze River Delta is entering the stage of regional coordination and cross-regional competition after experiencing scenic spot competition, urban competition and route competition. Barrier-free tourism cooperation in the Yangtze River Delta is one of the most smooth cooperation in the process of Yangtze River Delta integration.
As one of the most active tourist areas in China, Jiangsu, Zhejiang and Shanghai have 25 excellent tourist cities in China and 48 national AAAA tourist areas, accounting for about 20% of the total number of travel agencies in China and half of the top 100 domestic travel agencies. Moreover, these three provinces and cities are geographically close, consanguineous and culturally connected, and their tourism resources are highly complementary. Shanghai's urban customs, Jiangsu's cultural tourism and Zhejiang's natural landscape match each other, making the tourism in the three places strong and effective.
The process of tourism integration in the Yangtze River Delta is expanding in depth in an all-round way, from canceling the local escort of tour groups in the three places to sharing tourism resources and information, from online sales of tourism distribution centers in the three places to the participation of tourism promotion groups at home and abroad, from the opening of tourist talent flow channels to the compilation of tourist attractions guides in the Yangtze River Delta, from regular joint meetings of government tourism management departments to mutual investment by travel agencies in the three places.
At present, the ratio of leisure products to ordinary sightseeing products in major tourist countries in the world reaches 1: 1, while the current ratio in China is about 2: 8, so leisure and holiday tourism still has a broad development space in China. Experts believe that the Yangtze River Delta, as one of the richest areas in China, accounted for 19% of the national total last year. With the increase of people's disposable income and the development of the transportation network in the three places, the Yangtze River Delta will surely become the "advance force" of China's tourism transformation.
What is particularly advantageous is that two of the three major events in China at the beginning of this century-Hangzhou Leisure Expo in 2006, Shanghai World Expo in 2008 and Beijing Olympic Games were held in the Yangtze River Delta region, which will greatly promote the development of leisure tourism and exhibition tourism in the Yangtze River Delta region and promote the optimization and upgrading of the tourism industry structure in the whole region.