Chery Jaguar Land Rover was founded on 20 12. At the beginning of listing, relying on the brand power of Land Rover attracted many consumers, and the discovery car system sold later was once popular. Now, the transaction volume of Chery Land Rover can be said to have plummeted. On the internet, there are even many people who say that people who buy this car don't choose a car. Then _ why do you say that people who choose cars don't buy Land Rover?

1, brand influence

Although Land Rover, a famous brand, experienced a glorious historical period in China before, its brand influence has been greatly reduced due to the change of time, and it has gradually become a second-tier luxury car brand. Driven by Chery Automobile, it also scared away many overall target customers, so Land Rover, a well-known brand, is increasingly difficult to be favored by consumers.

2, product quality problems

Product quality problems first appeared _ March 2005 15 Land Rover Meteor was reported by CCTV that the meteor gearbox was abnormal, and the sales volume began to decline after the nomination was exposed. Then 20 16 was recalled due to transmission problems, and 20 18 was recalled due to automobile engine problems. It is precisely because of so many common faults that consumers lose confidence in the car quality of Chery Land Rover Group, which is also the reason for the decline in sales of Chery Land Rover.

3. Marketing and promotion issues

After calling back several times, many customers have lost. In order to better save the sales of Land Rover, the marketing method of price reduction is adopted, and the price reduction is also very strong. Take Chery Land Rover Aurora as an example. At the beginning of the sale, the starting price was 448,000 yuan. After just five months, the price was reduced by about 50,000 yuan.

Although price reduction is a friendly thing for customers who haven't bought a car yet, it is different for consumers who buy a new car. Because of the great price gap between buyers and sellers, it hurts consumers' rights and interests to a certain extent, which leads to consumers' loss of trust, and the propaganda slogan of "30% discount for tigers" has appeared in the automobile trading market.

What class of car is Land Rover?

Although the competitiveness of Land Rover has gradually declined in recent years, the people who can afford Land Rover in our hearts are well-off. After all, the starting price of fitness exercise of well-known Land Rover brands is 30,000 to 50,000 yuan, and the landing price of flagship cars such as Range Rover Sport Edition has reached millions.

In today's Internet age, many people may be attracted by the Internet, and it is very easy to mistake hundreds of thousands of cars for bad cars. But in real life, only a few people buy hundreds of thousands of cars, and the price of Land Rover is not affordable for most ordinary individual users. Therefore, it is obvious that Land Rover belongs to a very advanced car system, and it is very high-grade to drive this brand of car.

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