Gezidian originated from a large shopping mall in downtown Tokyo, Japan, and was founded by Japanese businessman ひらぃとしぉ (Hirai Toshi Utsumi). Hirai Toshi Utsumi initially operated a series of fashionable toys, but a batch of unexpected goods led to the start of another business. Japan is a trendy fashion industry. Because the trendy Gezi store is sought after by fashionable young people and white-collar workers, it has attracted attention from all walks of life and has been reported by many well-known magazines at home and abroad in Japan. The concept of Gezi Store was introduced to Hong Kong in the winter of 2005, and it has developed into many shopping malls in Hong Kong 100 in just over a year. In the fashion of Hong Kong people, Gezaipu is named Gezaipu. Later, there were names such as lattice shop, lattice shop and lattice shop.
"Gezaipu" is in Hong Kong
Gezaipu, a commercial name with a strong Hong Kong flavor, is to set up a grid in a shop, each grid charges a certain rent, rent out some trendy wild/toys/homemade goods to the merchants, and then the people in the store are responsible for the sales, and the proceeds from the sales belong to the tenants. To put it simply, merchants consign goods by renting grids, which is the hottest entrepreneurial shopping method in Hong Kong at present! It is foreseeable that this will also be the hottest and most popular online store model!
"Lattice Shop" is actually a miniature version of the shopping mall, and each lattice in the store is actually a miniature version of the shopping mall shop. In the past, you wanted to open a small shop and invest hundreds of thousands (including decoration and the last rent, etc.). ). Now you can occupy a "small shop" for 300 yuan and be a veritable small boss.
"Gezaipu" can be said to be the "ground version" and "mini physical store" of the shopping concept of "Internet".
"Gezaipu" has developed rapidly and changed a lot. What will happen in the future? Will it soon develop into one or two monopoly large chain stores? Nobody knows. However, it is very interesting to look at the outstanding "development space" of the lattice shop now.
Now, the "Gezaipu" in Hong Kong sells not only second-hand toys, but also products made by the merchants themselves, new products tested by the company, rare souvenirs and even showcases and small advertising fields, which are full of creativity. The "lattice shop" in Hong Kong has broken the monopoly of shopping malls and hypermarkets on popular products, and restored the short and pithy atmosphere of business opportunities in Hong Kong decades ago.
Today, the development of "Gezaipu" seems to have become a trend, which is a true portrayal of the pioneering and enterprising spirit of Hong Kong people.
Commodities are not placed on shelves or counters, but in grids. 10 square meter shop, one boss is not the owner, but belongs to 70 different owners. This novel shop, called Lattice Shop, has been popular on the Internet for some time. Now there are several entities in the lattice shop, East Gate, Shenzhen University and Shenzhen Vocational College.
Although the goods in the store are not luxury international famous brands, if you look closely, they have a unique charm, exotic clothes, ethnic handicrafts, rock metal products and dazzling diamond earrings. Whether you are a lady or a fashionista, you will fall in love with lattice shop as long as you pursue fashion and don't want to be monotonous.
Grid wind blowing from the internet
The concept of "grid" originated from a British college student. He rented space online and sold it to different advertisers, which became popular all over the world because of its low price and good effect. The real physical lattice shop comes from Japan, and the prototype of the model is the consignment shop in Japan. Then it spread to Hong Kong and became popular quickly. Hong Kong people collectively refer to this kind of shop as "lattice shop".
The business model of renting lattice to sell goods has developed very successfully in Hong Kong, and many lattice shops have formed scale and opened chain stores. Now, the plaid style has begun to sweep across the mainland, and many plaid shops have appeared in big cities such as Beijing, Shanghai, Guangzhou and Shenzhen. Many of them have become professional bloggers, and have their own lattice cabinets in many lattice shops, and some even set up their own brands. Faced with the menacing grid trend, people have to believe that the grid shop is not only a temporary trend, but there may be more room for development in the future.
Plaid shops are generally more than ten square meters. After the owner rented it, it was divided into "lattice cabinets" with uniform size. Anyone can check anything in a plaid shop by paying the rent on a monthly basis and become a plaid shop owner. You don't have to run yourself. The owner of the lattice shop will take care of everything for you. The biggest feature of the plaid shop is that it is like a mini department store, with a wide variety of goods and fashionable personality. Compared with ordinary shops, the products of plaid shops are updated quickly, which is the vane of fashion trends. Every store in the plaid shop will adjust and update its products according to popular elements and product sales. As the saying goes, "a small boat is easy to turn around", compared with big stores, lattice stores are more sensitive to fashion trends and respond faster. There are many popular fashion items on the internet, and they will definitely appear in the lattice shop first.
"Gexing" is full, and white-collar workers favor lattice shop
Visiting lattice shop is a new shopping mode popular among young people, especially white-collar workers. Lattice shop is generally located in a fashionable and leisure shopping area. Compared with traditional stores, it has exquisite and unique design and unique products, which are favored by white-collar workers. Because all kinds of goods in traditional shops are basically the same, and similar brands and clothes can be seen everywhere, many people are tired of this stereotyped shopping model.
Miss Zhang, who works in an advertising company, said that the clothes in the shopping mall are almost the same. You can buy them, and she can also buy them. They have no features, and they can easily bump into shirts. The plaid shop subverts this traditional model, with few items, many types, changeable styles and fast updating speed. Many products are carefully selected by Zhuge from all over the world, and they are fine products in boutiques. Here, you don't have to run around, you can wear all kinds of customs, and the embarrassment of hitting your shirt is far away from you. You are the fashion queen of friends. Lattice shop's various beauties make white-collar workers who pursue fashion and pay attention to shaping their personal style fondle admiringly.
Handmade products in plaid shops are generally made by folk artists, not famous artists or celebrities, and have their own styles. For example, in lattice shop, you will see silver bracelets painted with national flags of various countries, T-shirts printed on coarse cloth, rough personality, earrings made of shells, and candles in the shape of fruits, which are absolutely invisible in shopping malls and specialty stores. Secondly, the goods in the lattice shop are handmade rather than mass-produced, and the quantity is small, and many of them are unique. Miss Xiao, a frequent visitor to the plaid shop, said, "I like the trinkets in the plaid shop very much. They are exquisite and important. They will never see it anywhere else. Although it is not a famous brand, it is not inferior. "
There are various styles of goods in lattice shop, such as ethnic style, rural style, hip-hop and women's wear. Colorful "rainbow" dresses are full of bohemian style. Wide-brimmed straw hat with solid color ribbon will take you into the orchard in the country. You can smell beautiful malic acid by smelling your nose. A heavy metal bracelet and a pair of jeans full of scratches make your ears full of low and fast-paced hip-hop music.
Zhuge strives to show creativity.
"I was flat, so I shouted!" "Mutual assistance and mutual benefit are not just slogans." "If you are creative, rent it." Find you with personality. In the lattice shop, advertisements like this are full of corners. Lattice shop itself is a fashion. People who have been to the lattice shop will find that each lattice is carefully arranged by the owner. Even if you don't buy anything, you will find many things when you go to lattice shop. You can catch the shadow of fashion with your eyes, and enjoy the wonderful thoughts behind each cabinet with your heart. Perhaps, the creativity here today will be the fashion trend of tomorrow.
Behind the lattice shop is a group of tireless young people, whether they are shopkeepers, shopkeepers or cashiers. Their average age is between 20 and 24. In their view, a grid is their own world, so they try very hard to decorate this grid and try their best to attract customers' attention by changing the layout and display style according to different types of goods.
The lattice shop is like a kaleidoscope. As long as you are creative, you can show it. Many lattice cabinets have become the creative space of lattice owners. You can name names, post advertisements and light lanterns. Pink soft light, full of tassels and lace, colorful in the grid, as well as handkerchiefs, gloves, scarves, hair clips, looks like a princess bedroom. "Princess Dream" is the name of this cabinet. In addition to the classic princess style, the plaid owner also posted various tips on his cabinet, such as "sweet pink is the eternal color of a princess."
The boss who sells handmade products will also put a brief introduction of folk artists in the grid, which will help artists pull a lot of popularity for free. Or attach its creative source, production process, blessing and hope to each ornament, so that the ornament has its own story, mostly about love and friendship. As a blogger, Miss Yang said with a smile, "I decorate the cubicle like a writer. In addition to selling things to make money, the lattice cabinet is actually a place where I can realize my creativity. I usually have a lot of ideas, but I have no stage. The lattice cabinet just provides this opportunity. " .....
Shanghai lattice shop
Tenants only need to pay a monthly rent ranging from 65,438+000 yuan to sell items in the lattice shop. This new entrepreneurial model has attracted many young people to join. Recently, the reporter found in the survey that half of lattice shop, once a smash hit, has closed down due to the large number of tenants and operational difficulties.
Status: Half the lattice shop is dead.
Lattice shops, which originated in Japan, rose rapidly in Shanghai last year. This "grid cabinet" of uniform size is placed in the shop of 10 square meter. Anyone can check the goods in one of the compartments only by paying a certain rent, and at the same time they don't have to run their own business. The owner of the "lattice shop" will manage and watch the sales on their behalf.
I am not used to such fashionable things now. A few days ago, a reporter saw in a lattice shop on Shaanxi Road that the business was deserted and the attitude of the salespeople was very cold. The reporter said that he also wanted to rent a grid. The clerk said he wanted to talk to the boss, but he didn't want to talk about business. Near Huaihai Road, many small shops in lattice shop were still in business, but the reporter found that some shops had advertised the transfer, and more than half of them had closed down.
Shopkeeper: Unfamiliarity leads to serious injury.
Why does the lattice shop, which originally carried many young people's entrepreneurial dreams, now wither like a epiphyllum? "I am mainly unfamiliar with this field. I thought that renting a house was 2,000 yuan, and renting 20 houses every month at a rate of 100 yuan would recover the cost. But I didn't expect the owners of these grids to sell different styles of goods, so it is difficult to package them as a whole and it is difficult to create characteristics. " Lattice shop, the owner of a closed house on Ruijin Road, told the reporter that the tenant's things had no characteristics and sold poorly. After losing money for several months, the tenant gave up renewing the lease.
Xiao Qin, who originally opened lattice shop in Wudong Road, had another reason: "A lattice shop 10 square meter requires at most two salespeople. Sometimes there are many customers on weekends, and the sales staff can't take care of them, so theft often happens. Besides, the salespeople here are different from those outside. Salespeople have a fixed salary, no commission, and no hard work. "
Expert: College students should not blindly start businesses.
Qi Xiaozhai, deputy director of Shanghai Commercial Economic Research Center, believes that lattice shop's own defects are the main reason for its cold winter. In terms of site selection, lattice shop mostly chooses subway tunnels, residential areas, schools and other areas with relatively low rents, which limits the passenger flow to some extent; If there are many free squares in the lattice shop, few people will patronize it. In addition, most of the plaid shops sell ornaments, small handicrafts and other things, and the profits are meager. Even if you can sell a few pieces a day, it is difficult to recover the cost.
In view of the embarrassing situation that some college students use lattice shop to start their own businesses, after analysis, Director Qi said that neither undergraduates nor graduate students who have studied for two or three years have any work experience. Under the current buyer's market conditions, it is bound to be very difficult to start your own business. Therefore, he suggested that college students should not blindly start businesses, but accumulate experience first. Either "experience". If you want to enter the retail and catering industries, you can work in a formal enterprise first. Either "full investigation". First of all, through a lot of research, the specific entrepreneurial goals are clarified. At the same time, in the initial stage, college students should not aim too high, but must strive to stand on their own feet before making money. Director Qi also reminded college students who are preparing to start a business that they must be prepared for hardship. (Source: Liberation Daily. Com- Evening News (Editor: Huang Fang)