Just do the slogan.

Established in 1972.

Headquartered in Washington, Oregon.

Phil knight, an important person, is the chairman and one of the founders.

CEO William Perez

One of the founders, Bill Bowerman.

Industrial sporting goods

Number of employees: 24,667 (2004)

Sports shoes, sportswear, sporting goods, fashion accessories

Revenue of $65.438 billion+$3.739 billion (2005)

Website/

Nike) NYSE: NKE is a sporting goods manufacturer, mainly producing sports shoes, sportswear and sporting goods, which are sold under its own brands, including Nike, Air Jordan, Nike Golf and Team Starter. , and its wholly-owned brands Bauer, Cole Haan, Converse and Hurley International.

Nike provides jerseys for many football clubs and national football teams around the world, including Brazil, Portugal, Manchester United and Inter Milan.

Nike's mailing address is located in Beaverton, Oregon, which is part of Portland, and the company is headquartered in Washington County. Nike's name comes from the myth of Nike, the goddess of victory in Greek mythology.

history

1962, phil knight wrote a paper at Stanford University, estimating that cheap sports shoes made in Japan could compete with high-priced sports shoes made in Germany. After getting an MBA, Knight went to Japan to meet the manager of the manufacturer Onitsuka Tiger, trying to persuade them to let Knight's blue ribbon sports become Tiger's agent on the west coast of the United States.

1964 Knight gave the model of tiger shoes to Bill Bowerman, the legendary track and field coach of the University of Oregon. Knight participated in middle and long distance running as an undergraduate. Bowerman suggested establishing a partnership with Knight, and Bowerman provided endless influence and sneaker design concept. They shook hands and each invested $500 to start a new company.

1965 Jeff Johnson, the knight's former track and field enemy, joined the company as the first salesperson. He sells sports shoes to college students in the back of his van.

1966 Johnson opened the first retail store in Santa Monica, California. Knight and Bowerman turned their handshake agreement into a formal contract.

1967 knight and Bowerman set up blue ribbon sports company with the registered name of BRS, Inc.

The annual sales of 1969 is close to $300,000. Knight resigned as a professor at Portland State University and joined BRS Company.

1970, Bowerman experimented with rubber spikes, poured the liquid rubber mixture into his wife's toaster, and then made a "waffle" sole.

197 1 year, the relationship between BRS and Onitsuka Tiger deteriorated, which made Knight start to build a new brand of sports shoes. Knight hired Carolyn Davidson, a graphic design student from Portland State University, to design a new brand and put it on one side of the shoes. She was paid $35 and worked in Nike for several years until Nike needed the services of an advertising company. 12 years later, that is, 1983, Davidson received a gold ring inlaid with diamonds and Swoosh logo, a certificate and an undisclosed number of Nike shares at a lunch to praise her contribution to Nike by designing Swoosh logo.

197 1 year, BRS also needed a new name for its new product, and more than a dozen suggestions, including Knight's favorite' Dimension Six', were rejected until Jeff Johnson thought of the name Nike, the Greek goddess of victory.

1972 The first Nike product was sent to Eugene, Oregon, with the symbol of Swoosh, for athletes participating in the track and field trials of the US Olympic Games.

1973 American record holder steve prefontaine became the first major track and field athlete to wear Nike running shoes, and made many of his teammates switch to Nike shoes until his death on May 30th. 1975.

1974 introduced Waffle training shoes, which quickly became the best-selling training shoes in the United States.

1977, the slogan "No End" was introduced into the print advertisement of Nike, which was very popular, and a poster version was launched according to the needs of customers.

1978 tennis player "bad boy" McGinley signed a contract with Nike.

1979 Nike's air cushion technology, patented by the inventor M. Frank Rudy, was first applied to downwind running shoes. Inflatable rubber film is put into the sole of running shoes to provide cushioning protection.

1980 65438+On February 2nd, Nike completed its IPO and issued 2,377,000 Class B common shares.

198 1 year 65438+February 3 1 day, BRS company merged with Nike company, and the company was named Nike.

1982 Dan Wieden and Dave Kennedy started their own advertising company and brought Nike into the new company on April 1. In June+10, 5438, Nike broadcasted the first national TV advertisement during the live broadcast of the New York Marathon.

1982 Air Force 1 Basketball Shoes became Nike's first air-cushion basketball shoes for competition venues.

1984 Nike signed a contract with basketball player Michael Jordan. Air Jordan, Michael Jordan's first generation basketball shoes, was initially banned by the NBA, which aroused widespread public concern. Launching Air Jordan basketball shoes series is one of the key success factors of Nike. In the same year, Nike also signed bakri and John Staunton.

1986 The total profit exceeded $65,438 billion for the first time.

Nike Air Max sneaker first appeared in 1987. It used a larger air cushion and was designed to be visible on the middle side of the sole for the first time. This became the first generation of Air Max brand technology, and later more generations of products were launched one after another. The first generation of Air Max used the Beatles' song Revolution in TV commercials, which is the first and only time to use the Beatles' songs in TV commercials.

1988 Nike's first slogan was' just do it'.

1989 Nike launched a sports shoe specially designed for cross-training, and a series of commemorative advertisements called' ‘Bo Knows', featuring Bo Jackson, an athlete who participated in two sports.

1990 The world's first Niketown store opened in downtown Portland, winning many retail design and business awards. In the following 10 year, Nike opened 14 Niketown stores in the United States, Britain and Germany.

1990 Nike opened its world headquarters in Washington county, west of Portland, covering an area of 74 mu (0.3 square kilometers).

1993 Nike innovations is an innovative sustainable development plan, reuse-a-shoe, which collects sports shoes, separates them and grinds them into Nike Grind. Used to make sports fields, runways and sports fields.

1993 bakri appeared in a controversial Nike TV advertisement, claiming that' I am not a role model'.

1994 Nike signed a long-term contract with the Brazilian national football team.

1995 Nike launched a TV and print advertising program called' If you let me play', pointing out many benefits of encouraging young women to participate in sports.

1996 Nike signed a contract with Flint, a golfer who uses Nike golf products. At that time, Flint had just changed from amateur to professional.

1996 Nike's advertisement in Atlanta Olympic Games caused controversy. The slogan at that time was' If you don't get the silver medal, you will lose the gold medal'. (You didn't win the silver medal, you just lost the gold medal) has attracted fierce criticism from many people, including many former Olympic silver and bronze medal winners.

1998 in a short period of time, Nike changed its slogan from "just do it" to "I can" after a strong focus group test.

1998 Phil knight officially promised that Nike has strict standards for the manufacturing facilities used by Nike, including: minimum age; Air quality; Compulsory education plan; Expand the microcredit programme; Factory monitoring; And improve the transparency of Nike's social responsibility practice.