In the new era of "high quality and strong industry", Maotai has promoted the cultural construction of Maotai from nine series of "people, literature, things, arts, rituals, festivals, harmony, history and utensils", in which the "festival" series starts with traditional festivals such as Chongyang, vernal equinox and Qingming, and constantly integrates its own culture with China's traditional culture, demonstrating the cultural heritage of Maotai in respecting people and inheritance.
In late spring, the sun is shining, I think about the future and feel grateful. The Qingming Thanksgiving Ceremony of Maotai Group with the theme of "being kind to Maotai and thinking about the source of gratitude" was held in Maotai China Wine Culture City. With solemn and sincere etiquette, the system reconstruction of Maotai's gratitude culture was started, which promoted the innovative development and creative transformation of Chinese excellent traditional culture. Through the wind of respecting benevolence, advocating gratitude and giving back, a strong atmosphere of knowing the source of gratitude, thinking about gratitude and thinking about repaying gratitude was formed in the whole society and industry.
Tomb-Sweeping Day, also known as outing festival, outing festival, March festival, ancestor worship festival, etc. It was celebrated at the turn of mid-spring and late spring.
Tomb-Sweeping Day is the biggest ancestor worship festival of the Chinese nation, which originated from ancestors' beliefs and customs of worshipping spring. Tomb-Sweeping Day has two connotations of nature and humanity, which are both natural solar terms and traditional festivals. Grave-sweeping and ancestor-worship outing are two major themes of Tomb-Sweeping Day, which have been passed down since ancient times in China.
Tomb-Sweeping Day is a traditional major Spring Festival. It is a fine tradition of the Chinese nation since ancient times to sweep graves and remember our ancestors. It is not only conducive to promoting filial piety, awakening family memories, but also conducive to promoting the cohesion and identity of family members and even the nation. Tomb-Sweeping Day's integration of natural solar terms and humanistic customs is a combination of humanistic and natural conditions, which fully embodies the Chinese ancestors' pursuit of harmony between heaven, earth and people, pays attention to conforming to the right time, place and people, and follows the laws of nature.