The USP principle of TV channels is often reflected in the channel concept, specific programs, channel editing and broadcasting style, as well as the overall packaging and expression forms, including channel name, channel logo, channel ID, channel image propaganda film, column title, column propaganda film and related outdoor packaging.

As far as the concept of channel is concerned, Hunan Satellite TV is a good example. In omni-channel packaging, always show? Happiness? This core? Selling point? . What about travel TV? Walking culture? Established its own unique brand and developed projects around it. At the same time, right? Culture? This? Selling point? , how long? Selling point? , for example? Away from body and mind? ,? Walking changes fate and changes the world? ,? How far is it? Such channels are constantly expanding, and the related promotional video channel ID is made to reflect and strengthen these slogans.

2. What are the unique principles of TV column packaging? Unique selling point

Judging from a single program, there are many TV media at all levels in China, and the types of programs are rich and diverse, but the phenomenon of mutual assimilation is more prominent. Therefore, if we focus on each column, we should distinguish ourselves from our competitors and highlight our? Unique selling point? . Focus interview from CCTV 1 Seeking truth from facts? Go to the local TV station's urban program? Tell your own story? Will the program slogan be used as? Unique selling point? This is undoubtedly an important factor to expand the popularity of the program.

3. What are the unique principles of TV column packaging? location

In the aspect of channel editing and broadcasting rhythm, this difference will be reflected through the unique program style of the channel after establishing its own unique positioning and selling principle. For example, CCTV news channel has formed a 24-hour news arrangement style, highlighting market positioning and? Selling point? . How to explore and use USP is an important part of the overall image packaging design of TV channels.

This is the end of the unique principle of TV column packaging edited by Bian Xiao of Global Network School. If you want to use this article flexibly, you need to practice more. If you want to learn more skills or knowledge about the later stage of film and television, you can also click on other articles on this site to learn.