This is not the case. Recently, "Car Circle" obtained a set of official maps of Mitsubishi Yige, which was changed in the medium term. It can be clearly seen from the picture that the appearance of the new car is more personalized and sporty, and a hybrid version is provided for consumers to choose, and the comprehensive competitive strength of the product is undoubtedly further strengthened. Below, let's learn more about the new car with the circle brother!
Specifically, the styling design of the whole vehicle absorbs the design elements of the e-Evolution concept car, making it more sporty and fashionable, especially the optimized front face, which looks more aggressive and undoubtedly attracts young people. Brother Circle thinks these points are worth detailing:
First of all, the headlights on both sides, with a new style of split design, are more slender and look more aggressive; Secondly, it is similar to a cellular network. After blackening, it is more recognizable with a sharper front enclosure design.
Finally, the through taillight is cancelLED at the tail, and the inverted "L" led strip is used instead, which has obvious lighting effect at night. It is reported that the new car will provide 7 color schemes for consumers to choose from.
Of course, in addition to the appearance, Xinyige is also very surprising in terms of power system. The new car not only provides a fuel version, but also provides a plug-in hybrid system. Referring to the Outlander PHEV, Quange expects that the new Yige will be equipped with a 2.4L Atkinson cycle self-priming engine in the future, and the battery capacity will reach13.8 kW h h, further meeting the diversified needs of consumers.
What is the market prospect of introducing new game songs into China in the future? Judging from the current market environment, the price range of12-180,000 yuan is still the main consumer market, but there are many market rivals. On the one hand, joint venture brands such as XR-V, Binzhi and Hacker firmly occupy this market segment; On the other hand, independent brand models such as CS75 series, Haval H6 and Job series have established themselves in the market, and it is still difficult for Mitsubishi to achieve a breakthrough quickly.
However, all this will change with the arrival of new game songs. First, the upgraded new Yidong looks more sporty, with a variety of power systems to choose from, catering to the needs of young consumers, which is also an important reason to be optimistic about it. Second, relying on the previous market reputation, maintaining the existing pricing strategy, and continuing to adopt the strategy of "playing small with big ones" to launch an offensive against joint ventures and independent models with the same price, which is expected to tear a hole.
According to the latest data, GAC Mitsubishi sold 7030 vehicles in September, an increase of 10.54% from the previous month, showing a good recovery trend. At this year's Beijing Auto Show, GAC Mitsubishi put forward the strategy of "focusing on China, focusing on SUV and focusing on users" and released a brand-new brand slogan of "harnessing the interest in exploration", which undoubtedly sounded the horn of brand rejuvenation. Relying on the cross-border marketing development of four major cultural and creative IPS such as Huluwa, the brand goodwill of consumers has been further enhanced. After the brand and marketing are updated, it is natural to launch at least one new car every year. Therefore, the arrival of new songs is expected to bring a wave of rhythm to GAC Mitsubishi!
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.