I saw hot news in Weibo these two days. Ding Lei, a big pig farmer from Netease, turned around and joined the founder of Meituan, Wang Xing, to announce the establishment of Changting and Hetian Flying Chicken Company to raise chickens directly. Local tyrants are willful, and when they change careers, their execution is really 1.20%. So who are their chickens sold to? What kind of marketing plan to sell? The first batch of 65,438+10,000 flying chickens in Hotan were sent directly to the players of Terminator 2, so that these 65,438+10,000 flying chickens could be directly tasted by their fans first, and the reputation of Hotan flying chickens was quickly established. I believe that all the players in Terminator 2 will not eat Ding Boss's chicken, but hit Ding Boss in the face with their backhand. Everyone will definitely comment that this chicken is delicious.
Ding Lei started from playing games. Although Netease's pig raising has become a joke on the Internet, it is undeniable that Ding Lei's pigs are really good, and many local tyrants have joined. Then the bundled sales of chickens started at this time have been very clear.
In the past year, the game of eating chicken was not popular in China. Internet giants such as Netease, Xiaomi and Tencent have recently launched chicken eating games, which shows how fierce the battle in the game field is. So in many similar games launched almost at the same time, how will players choose? Of course, it is the kind with strong publicity. As soon as the news of raising chickens in Ding Lei came out, I'm afraid everyone knew about Netease's Terminator 2.
Conclusion: So no matter how Ding Lei's chickens are raised in the future, at least he succeeded at the beginning. The publicity effect of these hundreds of thousands of chickens has exceeded tens of millions of advertising expenses.