Any thought is created and passed down by people. No matter how good the idea is, it will be empty and lifeless if it can't be connected with "people", a carrier with subjective initiative. Therefore, if we want to talk about Master Kong's business philosophy, we must understand their values.

Mr. Wei Yingzhou, the chairman of the group, once said: "Master Kong's principle of employing people is very simple, that is,' diligence, sincerity and ability'." "Diligence" is the traditional virtue of China people. As the saying goes, "nothing is difficult in the world, I'm afraid there is a will." The older generation of "Master Kong" people created the glory of today's "Master Kong" with their own hard work, which is the best interpretation and portrayal of "diligence" in itself; Honesty "is" integrity "-this is a requirement for Master Kong's moral integrity and a minimum code of conduct for Master Kong. "Ability" refers to the talents and skills of various occupations. "Master Kong" is a continuous learning and growing enterprise, where every employee can find a place to give play to his expertise. Similarly, through the perfect education and training system, the company constantly improves the all-round ability of employees.

In Master Kong, the concept of "diligence, honesty and ability" has become the code of conduct for all employees, and Master Kong people not only use it as a standard to measure their own value, but also implement it in their work and behavior.