Just in the past Tanabata, a picture of Dior promoting rouge Dior was circulated. The classic color numbers 520 and 888 are in the hands of the female model, and the male model holds the female model tightly and makes a sweet and rustic hug. The slogan on the poster is "Love is a great wealth".
Shocked, Tucao rushed to the top of the list with overwhelming momentum. "It's just that the POLO shirt collar of the male model is turned up." "Dior's marketing director can resign himself."
Once this picture was released, almost everyone agreed that this local propaganda picture was something Dior could do.
But this picture is not Dior's.
On Tanabata this year, Dior just promoted their DIORAMOUR handbags in Tik Tok, and invited Angelababy, Olivia, I-Sun Han, Claudia, Jing Tian and other stars to help shoot a small video of Tik Tok.
This photo entitled "Dior Tanabata Publicity Map" was taken by Mrs. Lian and Mr. Lian, the last fashion bloggers in Weibo. It seems that they posted this publicity picture in a publicity way, but in fact Dior didn't officially forward it, and they didn't use it. Only one fashion blogger forwarded it, and many zombie fans comments.
If you search this series carefully, you will find that another online celebrity couple sent a photo of Dior lipstick with the same Qixi theme the next day. The style of painting is similar to that of Mrs Lian and Mr Lian, both of which are earthen series, and few people pay attention to them.
As early as 20 1 1, Dior stepped on the bottom line in its store activities in Shanghai. The invited popular stars, such as Zhao Wei, Wang and Yang Mi, are all very popular stars, but their temperament is far from Dior's brand image.
Zhao Wei wore a purple tulle skirt, green sequins and a stiff smile. Wang wore a princess dress with pink flounces and white lace, and her forehead was bright. Yang Mi, then only 25 years old, carefully held Dior handbag and behaved like a fake doll.
The three people who gave Dior the platform were all very stiff, and their accents could not help but speak Hong Kong and Taiwan.
When all the stars didn't realize that they were going abroad to watch the gold-plated show, Dior turned two online celebrities sent by Taobao into four amazing fashionistas. Dior China pays more attention to brand image than before. After 20 1 1 year, the sales staff in Dior China paid more attention to short-term sales and popularity.
Dior gave up as early as 20 1 1. At the end of the year, Shawn Dou and Zhou Dongyu, the heroines and heroines of The Hawthorn Tree Love, who had just been on fire for less than half a year, were invited to the event site. I don't need to tell you how bad Zhou Dongyu and Shawn Dou were in their early years. Zhou Dongyu wore a grass-green coat with his hands crossed on his chest, rustic as if he had just been fished out of the ground, while Shawn Dou was like an exhibit in a wax museum, stiffer than a giggling boy.
Dior not only does as the Romans do, but also likes to follow suit.
Why is Dior so corny?
Because the brand took a fancy to the post-90 s and post-00 s fans behind these younger generation brand ambassadors, the brand chose them because of their fanatical fan base and strong purchasing power, and the commercial value of traffic stars.