Geely ranks fourth among all automobile companies, lagging behind FAW-Volkswagen, SAIC-Volkswagen and SAIC-GM, with a gap of about 654.38+10,000 vehicles.
Geely's sales target in 2020 is 65,438+0,465,438+0,000 vehicles, so if all goes well, Geely will continue to maintain its fourth position in 2020, unless SAIC-GM loses its foothold and its sales drop sharply.
Low-end models are still the main force, and advanced models can be expected in the future.
After studying all the models of Geely, I divided all the models on sale into three categories: entrepreneurial model, rising model and advanced model.
Entrepreneurial model: Geely's survival model.
The so-called entrepreneurial models are the models on which Geely began to live, including the Vision Series and the Emgrand Series. The prices are relatively cheap, all below 6,543,800 yuan, and they are also the bulk of Geely's sales.
The Vision Series includes five models: Vision X 1, Vision S 1, Vision X3, Vision X6 and Vision * * * (which is the cheapest model of Geely), with a total sales volume of 283,259 vehicles.
Emgrand series includes Emgrand, Emgrand GL, Emgrand GS and Emgrand GSE * * *, which is the absolute sales force of Geely and the most successful car series of Geely so far, with a total sales volume of 403,639 vehicles.
The total sales volume of Yuan Jing+Emgrand series is 686,898 vehicles, accounting for 50.4% of the total sales volume, indicating that low-end models are still Geely's largest sales volume and will remain very important to Geely for at least the next three years.
The rising car: the core car in Geely's development stage
The so-called rising models are the Job and Borui launched by Geely on 20 15. From these two models, Geely family design appeared, and the most beautiful China car became Geely's propaganda slogan, which entered the fast lane of development.
These two cars are also representative models of Geely brand. Since then, the price of Geely models has increased to the range of 10- 15000 yuan.
Job series, including Job and Job PRO, is the mainstream brand SUV in China, with a total sales volume of 228,564 vehicles.
Borui is a medium-sized car launched by Geely. Although there is no fire, it is the most successful medium-sized car of China brand, with a total sales volume of 23,626 vehicles and an average monthly sales volume of less than 2,000 vehicles.
The total sales volume of these two cars is 252 190, accounting for 18.5% of the total sales volume. Although the overall proportion is not high, it is a source of profit for Geely, especially Job. Without these two cars, there would be no upward start of Geely brand.
In the future, these two cars are still the main force, and it is possible to switch to CMA and DMA platforms or switch to new models.
Advanced models: Geely's future-oriented high-end models.
The so-called advanced model is a brand-new architecture model jointly developed by Geely and Volvo in recent years. There is BMA/CMA/SPA/ architecture, and there will be AMA, DMA and pure electric platform PMA in the future. These models include Linksys, Xingyue, Yue Bin, Binrui and Cargill.
Lectra brand: No need to introduce it, everyone is already familiar with it. The models on sale include: 0 1/02/03, all based on CMA architecture. 0 1 is the mainstream compact SUV, 02 is the coupe compact SUV, and 03 is the mainstream compact car.
The total sales volume was 65,438+028,066 vehicles, a year-on-year increase of 6.4%. In this year's poor automobile market as a whole, as a high-end model with a benchmark of10-200,000, it is not easy for Nianlida to achieve growth.
Lexus sold 0 1 5 1636 vehicles, down 42.2% year-on-year, which is a bad signal. Lexus 02 sold 23,543 vehicles. As a coupe SUV, it has achieved good results. Lexus 03 sold 52,887 vehicles, successfully becoming a mainstream compact car, and there is still a lot of room for growth.
The Lectra team participated in the WTCR RV World Cup for the first time this year and won the championship, which laid a solid foundation for entering the European and American markets in the future.
Xingyue: The mainstream compact coupe SUV based on CMA platform has a core model price of over 654.38+0.5 million, which completely coincides with the joint venture compact SUV price. It can be regarded as the best coupe SUV in China now.
Seven months after listing, the total sales volume was 27,707 vehicles, and the average monthly sales volume was close to 4,000 vehicles, which performed well.
Yue Bin: The entry-level compact SUV based on BMA platform has good power and high configuration, which is a very good choice for young people to get their first car. The total sales volume is 65,438+037,528 vehicles, with an average monthly sales volume of over 10,000, which is definitely Geely's new sales responsibility in the future.
Binrui: An entry-level compact car based on the BMA platform, whose price basically coincides with Emgrand GL, mainly focuses on the young people market. The total sales volume is 83,548 vehicles, and the average monthly sales volume is close to 7,000 vehicles. Performance can only be said to be quite satisfactory. In the field of compact cars, the advantages of joint venture brands are more obvious.
Cargill: Based on the SPA platform, Geely's first MPV model, the main sales model is12-130,000. After listing 10 month, the total sales volume was 3,2961vehicle, and the average monthly sales volume exceeded 3,000 vehicles.
The total sales volume of advanced models is 409,865,438+00 vehicles, accounting for 30. 1% of the total annual sales volume. There is no doubt that advanced models are Geely's future, and the proportion of future sales will definitely be higher and higher until all models are covered.
The goal of advanced models is also very clear, that is, to directly fight against joint venture models at all levels. Geely also has this strength, because in the planning, advanced models cover all models from small to medium.
New energy vehicles performed well, but the proportion was not high.
In the field of new energy vehicles, Geely sold a total of 1 13067 vehicles, accounting for 8.3% of the total annual sales, which is not too high. This includes plug-in hybrid PHEV models and pure electric vehicles. Geely has three pure electric vehicles, Emgrand EV, Emgrand GSe and Geometry A. ..
20 19 decreased year-on-year, and the proportion of cars was still too low.
Although it has won the sales champion for three consecutive years, it is still 9.3% lower than 20 18 because of the weak overall automobile market.
Moreover, the proportion of SUVs is still high, and cars are still the weakness of Geely and even all China brands. The total sales volume of car products is 543,565,438+09, accounting for 39.9% of the total sales volume. To maintain healthy development, the proportion of cars should be increased to about 50%.
Geely's main car products are all rising models, all of which have dropped sharply.
The sales volume of Emgrand is 2 1 1, 4 12 vehicles, down 14.4% year-on-year, but it is already the sales champion of China brand cars.
Emgrand GL sold 79,390 vehicles, a year-on-year decrease of 46.5%. Because of the price overlap with the advanced model Binrui, although the positioning is different, I believe that the newer and more fashionable Binrui has robbed many markets.
The cheapest prospective sales volume is 79,994 vehicles, down 44.4% year-on-year, and the market demand for low-end vehicles will be smaller and smaller.
The sales volume of Borui, a mid-level car, was 23,626, down 46.7% year-on-year. As the former champion of China brand mid-level car sales, its position has been replaced by the red flag H5.
It is worth celebrating that the advanced model Binrui sold 83,548 vehicles. As a new car, its performance is excellent, and its sales volume should continue to grow in 2020.
Lexus 03 sold 52,887 vehicles. As a mainstream joint venture compact car product, this achievement is excellent.
Geometric A, a pure electric vehicle, has been on the market for half a year, and its sales volume is 12662, which is also a very good result, which has made a good start for the geometric brand.
Geely's new car plans for 2020 are all advanced models.
In 2020, Geely's new car plan will be announced, and six new cars will be launched, including three Geely models and two Lexus models, 1 model.
ICON: Focus on the compact SUV market.
ICON is built on BMA platform and positioned as a compact SUV, which will be launched in February 2004 at 65438+. It's already 300T? The limited edition price of DCT Galaxy is 132000, and the estimated price of all models is 10- 15000.
In the case of three compact SUVs, namely, Yue Bin, Job and Job PRO, Geely introduced another model with overlapping prices and distinctive personality. Obviously, I want to fully understand the market in the price range of 80- 1.5 million to meet the needs of different groups of people.
VX 1 1: 7-seat medium-sized SUV
Based on the SPA platform, VX 1 1 comes down in one continuous line with Cargill, featuring seven medium-sized SUVs, with an estimated price of13-180,000, which will be officially unveiled in March.
For this type of 7-seat medium-sized SUV, most other China brands have corresponding products, and the launch of Geely has ended. However, VX 1 1 is definitely not Geely's only medium-sized SUV. It is estimated that there will be more high-end products in the coming year.
Brand-new compact car: directly benchmarking mainstream joint venture models
I think this car will be the most important model of Geely in 2020, because its goal is clear. The mainstream joint venture models, including sagitar/lavida/Bora, corolla/Lei Ling, civic and sylphy, will be priced at 65,438+00-65,438+05,000.
The new car is the first car of Geely brand based on CMA platform, and its design style will be more advanced and a little star-studded style. We will do our best in configuration, and all the configurations you saw on the moon and the moon are available. The power will be Geely's main force 1.5T/2.0T, just like Link 03.
I think this car is the most important, because it has entered the market monopolized by joint venture brands, compact car10-150,000. The success of this car determines whether Geely can challenge the joint venture brand.
Link 05: compact coupe SUV
The new car can be understood as the Lexus version of Xingyue, built on the CMA platform. But it is bolder in design and more luxurious in material than Xingyue. Estimated price16-220,000.
Link 06: Entry-level compact SUV
The new car can be understood as a Lexus version of Yue Bin, built on the BMA platform. The length, width and height are 4340/ 1820/ 1625mm respectively, and the wheelbase is 2640mm, which is basically the same as that of Yue Bin. Estimated selling price10-150,000.
Geometric SUV: crossover pure electric SUV
The new car will be a crossover pure electric SUV. It is estimated that it should be called geometry B, and the design can refer to Modle? y .
It should come from the geely ge platform, just like Geometry A.. The price is slightly higher than the geometry A, and it is estimated that 17-2 1 ten thousand yuan.
Can Geely become a global enterprise?
In Luo Zhenyu's New Year speech this year, he put forward a point: In the next few years, a large number of global enterprises will be born in China.
In other industries, many global enterprises were born in China, such as Huawei, Haier, Lenovo and Alibaba.
However, in the automobile industry, China brand has a long way to go to become a global enterprise like Volkswagen and Toyota.
I think it will take at least 8- 10 years.
When will Geely surpass FAW-Volkswagen, SAIC-Volkswagen and SAIC-GM, and become the 1 in China market, so as to be global? FAW-Volkswagen sold 2,654.38+0.2 million vehicles this year, and there is still a big gap between Geely and him.
Aside from the sales gap, it is more important to brand up.
Geely must have the ability to bid for joint venture vehicles of all levels, especially in the car field, in order to be truly surpassed.
I am glad to see that this goal is now within reach.
In terms of fuel vehicles, Geely's high-end models have a variety of products ranging from small to large, which is the most reasonable plan among all China brands.
In the field of new energy, Geely's layout is also perfect, and excessive products such as 48V light hybrid and plug-in hybrid have been popularized to all levels of vehicles.
Pure electric vehicles based on GE platform are also on the market. The PMA model developed in cooperation with Volvo * * * has not yet been on the market, which is comparable to Volkswagen MEB.
In terms of car networking, Geely GKUI system has taken the lead, and based on cooperation with a large number of domestic technology companies, it should be able to stay ahead.
In terms of autonomous driving, many models have L2-class assisted driving, and the next L3-L5 will not lag behind at least in China market. After all, Chinese enterprises are most familiar with the road conditions in China.
In addition, the brands of Geely Group should include Volvo, Lotus, Proton, Polaris and Daimler's major shareholders, which will help Geely become a global enterprise.
In addition, it is said that Geely is now ready to become a global partner of the International Olympic Committee.
It is planned to replace Toyota as an automobile partner after the contract expires in 2024. The Chinese Olympic Committee has been doing its best to help Geely do this. This position is absolutely unique to global enterprises.
Geely, come on!
Great Wall, BYD, Chery, Chuanqi, SAIC, Changan ... Other China brands should also come on!
-End-
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.