Internet thinking is not magical, nor is it unattainable. For traditional industries, the Internet uses Internet users' habits and social rules, based on the essence of traditional products, and uses Internet technology to innovate and transform the industrial chain rules of this industry with extreme attitude, so as to quickly spread word of mouth and realize subversive changes in line with Internet users' recognition.

It should be said that the Internet is not a technical concept, but a transformation based on the characteristics of its own industry products. This kind of blood should be injected from the beginning of planning, that is to say, the transformation in a strict sense should be a change in its own operation, business model, management and other aspects, otherwise it will not be subversive at all.

Perhaps after a year or two, real estate will not be greatly affected, but just like the situation of e-commerce, it is not the traditional industry itself that often subverts traditional industries, but Internet companies.

It can be said that the real estate industry has been far ahead of many traditional industries. After years of market education, Internet companies led by vertical media such as Sina Leju, Home Network and Sohu Focus have cultivated the advertising habits of many housing enterprises. At present, the share of real estate online advertising in mainstream cities is hundreds of millions. In second-tier cities like Nanjing, there are at least 350 million contracts for the share of real estate online advertising alone, and the share of Beijing, Guangzhou and Shenzhen is even more obvious. This is also one of the supports of SouFun's recent myth of creating market value in US stocks. But behind the figures of scenery, on the one hand, the decline of traditional media, on the other hand, the embodiment of abnormal real estate Internet marketing.

The vertical media professionalism of the real estate network has improved significantly. From early stepping on the market and reading diaries to professional market analysis and data reporting, it can be said that professionalism is getting higher and higher, but the core users of the Internet have not mastered it. Instead, they have used this metaphysical professionalism to form a kind of thinking about developers: only these media are professional online marketing platforms. But the fact is that the most popular Internet platforms in the local area are those with grassroots attributes. They may not have professional real estate articles, but because of their strong living community ecology, the target customers are the most concentrated. However, due to this metaphysical attitude, developers often ignore it when launching, which leads to inaccuracy.

If you want to subvert and transform real estate through internet thinking, the above methods are only the beginning, or part of it. At present, the traditional industries are subverted, not only the products themselves, but also the industrial chain.

Taking real estate as a part, but deeply based on the upstream and downstream channels linked by the real estate industry and the Internet industry, deep excavation is not only based on products and marketing. For example, Xiaomi's original slogan was "born for fever". From the customer's point of view, Xiaomi quickly introduced the concept of the ultimate mobile phone product and put it into practice, forming a word-of-mouth effect.

In the real estate transformed by Internet thinking, in addition to the value of the house itself, various supporting services enhance the added value of the brand and the project, the competitive attribute of the project will be strengthened, the brand appeal will be strengthened, and the value of the project will be further enhanced, but everything will return to the essence of the product. If the house is the hardware host and monitor of the computer, the transformation of Internet thinking provides rich and colorful software in the computer, and the development enterprise plays the role of operator, providing bandwidth and various services.

Internet thinking is not unattainable, but the industry after the transformation of Internet thinking will be healthier and have more quality to face the market, and the existing models and industrial chains will be derived and broken. Under the rational transformation of internet thinking, traditional industries will usher in a second life.