Ali, a popular original cartoon image in China, is cute, warm and childish, and has always believed in fairy tales. Founded by Hans in 2006, fairy tale picture books and animated short films have been published since the serialization of networks and magazines. So far, Ali has sold more than 3 million publications and registered tens of millions of fans online. On the one hand, it has become the main content provider of the Internet, and its vivid image has been made into a variety of virtual products. On the other hand, Ali's rich peripheral products emerge in an endless stream, successfully crossing the border with many brands, and becoming the forerunner of local animation image productization. From the overnight Internet image, it has developed into a well-known animation brand in many fields, such as picture books, animation, games, products, licensing and so on. Ali welcomes the new layout of brand strategy with the new slogan "Ali, the first beauty is for those who still believe in fairy tales". It has been loved by fans. 2065438+August 2009, 2 1, Sunac Culture Group's strategic holding dream city.