Poor people: business people always do what they see as good.

Wenzhou people: At the beginning of doing business, we really need to be flexible and take your time. With the growth of business, we must have a more focused goal, try our best to improve product quality and become the leader in the industry.

Bao Yugang, the world shipping magnate and Ningbo businessman, once said that some people would say "Oh, I'm sorry" when they were in trouble, but I wouldn't do that. For example, swimming, I insist on 15 minutes every morning. In case of strong wind or heavy rain, some people will say "forget it", but I don't care. As long as I think I can benefit from it, I will stick to it.

Duan Kai Tea House, chairman of Beijing Tea House and general manager of Beijing Fu Park Jung Su China Tea City, has been making no money for more than a year. But he firmly believes that tea culture is an inevitable enjoyment after people's living standards improve. Although it was a blank market at that time, with the improvement of people's living standards, profit will not be a problem. It is under this idea that Duan has been persevering.

He said: "I often tell my employees a story when I encounter difficulties: one day, a person wants to climb a mountain." Looking through the window, he found the western hills beautiful. So I decided to climb the western hills. Halfway up the hill, he turned and found Nanshan more beautiful. He decided to climb Nanshan again. When I climbed the mountainside again, I thought Dongshan was not bad, so I climbed Dongshan again. At this time, the sun sets and the sun sets. After all, he didn't climb to the top of any mountain, but the scenery he saw at the foot of the mountain, the mountainside and the top of the mountain was different from your experience. So is life. One minute I want to do this, the other I want to do that. I'm busy, I'm getting old, and I get nothing. Choice is necessary, but after choice, it must stand the test and stand the test. "

"Teahouses are different from restaurants. They open restaurants to make money. Besides making money, there are many reasons to open a teahouse. I think this is a road, and we must go on. A temporary depression is inevitable. If we survive, we will become pioneers. If we fail, we will become martyrs. "

Andrew carnegie said: "When you put all your eggs in one basket, your best way is to concentrate on holding that basket." When your career begins to develop, you must have a long-term vision, don't be confused by some external temptations, do your own thing with peace of mind and concentrate on your own thing, in order to achieve long-term development.

Nan Cunhui, who is known as "the spokesperson of emerging private enterprises in China and the epitome of Wenzhou people's struggle history", is the founder of Zheng Tai Group.

From 65438 to 0984, Nan Cunhui began to establish Yueqing Refined Kai Guanchang.

1994, Nan Cunhui formally established Wenzhou Zheng Tai Group. At that time, Nan Cunhui took "harmony, science, truth-seeking and innovation" as the business philosophy, and led all employees to make continuous efforts to "revitalize national industries and strive for world brands".

In the mid-1990s, Zheng Tai Group showed a rapid development trend. With the rapid development of enterprises, Nan Cunhui has heard various opinions. Some people advocate diversification and cross-industry, while others advocate specialization and strengthening the main business.

Faced with these completely different opinions, Nan Cunhui carefully chose the road of specialization after careful consideration and repeated consideration. Nan Cunhui said: "Every industry has strong competitors and faces severe competition. If you can't grasp the main business and blindly set foot in unfamiliar areas, you will inevitably distract your energy and funds. Not only is it difficult for new industries to make achievements, I am afraid that even our own capital will be lost! "

He also made an analogy: "A person goes to boil water, and a pot of water burns to 99 degrees. He felt almost enough, so he gave up boiling another pot of water. When the other pot burned to 99 degrees, he went to boil the water in the other pot ... until the end, he didn't even boil a pot of water. " Therefore, Nan Cunhui suggested that Zheng Tai Group should take the road of specialization, first of all, do a good job in the main business of low-voltage electrical appliances, and "be the second if you don't be the first".

Now Zheng Tai is one of the largest manufacturers of industrial electrical appliances in China, with total assets of 2.2 billion yuan. The sales amount is 610.7 billion yuan, and its economic strength ranks fourth among the top 500 private enterprises in China.

Zheng Tai Group has established high-tech enterprises in Beijing and Shanghai, and registered scientific research institutions in Silicon Valley of the United States, mainly responsible for producing complete sets of electrical equipment, low-voltage appliances, communication equipment, instruments and meters, automobile appliances, building appliances, computer application system software, etc. 100 series and more than 5,000 varieties of products. Now it has 6 professional companies, more than 40 member enterprises, more than 800 cooperative enterprises and more than 500 sales organizations all over the country and even all continents in the world, becoming the first non-regional group in China. "Zheng Tai" trademark is recognized as a national well-known trademark, and its products are sold to more than 30 countries and regions, and are listed as inspection-free products by the technical supervision departments of more than 20 provinces and cities in China.

In this regard, Nan Cunhui summed up such an experience-"Only specialization can be refined, and only when it is refined can it be done well. If you are good, you can be stronger, you can be bigger, and you can be bigger for a long time. " Because of this, Zheng Tai has withstood the temptation and loneliness in its 20-year development, and has always focused on the main business of high and low voltage power, power transmission and transformation equipment and automation instruments.

Nan Cunhui once said: Being an enterprise is like climbing a mountain. At first, people thought it was simple. But when you climb high, the enterprise grows bigger and bigger. When you encounter difficulties, the more you climb, the more you feel that you can't get up to the sky, get down to the ground, and can't turn back.

To be an enterprise, we must feel at ease and do it in a down-to-earth manner. Wang Shi, the real estate king, said that the market economy is characterized by free exchange. Where there are huge profits, there will be capital investment, but the huge profits will come down soon, so we should change our impetuous mentality. When you have started a business, it's not as simple as turning back if you want, but changing careers if you want. Among them, not only your preparation and investment, but also the participation and efforts of many other people. Those who intend to do business should bear loneliness and keep their original goals.

Bill Gates said, "The key to success is to stick to your goal. You must spend time and energy to understand the situation of your own competition circle and understand your own advantages and disadvantages, so that you can know yourself and know each other. "

Wang Zhentao, chairman of Aokang Group, said: "Everyone has his own characteristics and goals. I think the footwear industry in China has developed rapidly, with an annual growth rate of 66.7%, but it is still insignificant in the whole international market, so the scope of expansion is still very wide. So, I want to boil this pot of water to 100 degrees. My goal is to be the king of shoes and the king of shoes in the world. I didn't achieve my goal until I burned to the world shoe king. I don't think everyone can do many industries, or it is better to make their major stronger and bigger. "

Yes, there must be many temptations on the way to start a business. When you meet new investment, do your own thing with peace of mind and you will do it well. If you leave your career behind and invest in new projects, you may fail. This is the so-called "picking up sesame seeds and losing watermelon".

Qian Jinbo, chairman of the Red Dragonfly Group, understands this situation like this: "An entrepreneur meets a good investment in the commercial society, just like a hero meets a beautiful woman, and the opportunity is rare, but how to refuse the temptation? Once on this road, I couldn't resist the temptation, but just as the anniversary of starting a business 10 approached, I had enough time to face the end of the previous stage and the beginning of another stage to really understand myself. "

Wenzhou people's quotations:

One cannot have too many goals. If they don't have enough energy, they may not be able to achieve any of them. —— Wu Zhize, Chairman of Baoxiniao Group

So is life. One minute I want to do this, the other I want to do that. I'm busy, and I'm getting old. As a result, I've accomplished nothing. Choice is necessary, but after choosing, you have to be able to stand up and stand up. —— Duan, Chairman of Beijing Tea House and General Manager of Beijing Fu Park Jung Su China Tea City.