The student ID card of hot pot is not discounted, and the reasonable pricing and the strategy of not discounting ensure the stable profit rate of Banu beef omasum hot pot. Moreover, Banu has formed a strong brand awareness and word-of-mouth communication through intensive and strategic advertising coverage. Even Banu's slogan is that service is not Banu's specialty, but hairy belly and mushroom soup are.

Banu Hotpot Restaurant does not offer discounts. This hot pot enterprise has unswervingly adhered to the principle of "three noes" for three years: no group purchase, zero discount and no promotion. On the major group buying websites, you can find the group orders of many well-known food companies, but there is no Banu beef omasum hotpot. At the same time, customers can't enjoy any preferential treatment in this enterprise, and as for holiday promotion activities, they have never seen them.

No discount is the principle of Banu, because discount or promotion can easily make customers form a cheap understanding of the brand and pursue productism in business strategy, so they will pursue no discount in pricing strategy. But following the principle of no discount, there will be a long queue at the door of the store every day.