Interest spread loss in previous years: the so-called "interest spread loss" simply means that the return to customers is too high, exceeding the investment income of insurance funds, causing huge losses to insurance companies, ultimately affecting the solvency of insurance companies and endangering the company, customers and market.
China Ping An Insurance (Group) Co., Ltd. (hereinafter referred to as "China Ping An", "China Ping An Insurance", "China Ping An Insurance Company" and "China Ping An Group") was born on 1988 in Shekou, Shenzhen. It is the first joint-stock insurance enterprise in China and has developed into an integrated, compact and diversified comprehensive financial service group integrating financial insurance, banking and investment.
scope of business
Investment insurance enterprises; Supervise and manage the domestic and overseas businesses of holding investment enterprises; Carry out insurance fund utilization business; Approved to carry out insurance business at home and abroad; Other businesses approved by China CIRC and relevant state departments.
corporate culture
Vision: the leading international technology personal financial life service group.
Mission: Responsible for customers, shareholders, employees and society.
Values: Maximizing value is the standard to test all the work of Ping An management.
Core idea: Profession creates value.
Brand slogan: professional, make life easier.
Cultural characteristics: crisis consciousness, tolerance and simplicity.
Company discipline: professional leadership, honest service, creating value and repaying society.
Brand logo design meaning:
1, Ping An aims to create a symbol that integrates China's traditional culture and modern brand concept. Logo design adopts the philosophy of "the outer circle is the inner side" in China traditional culture, and combines the lightness and conciseness of the international brand design trend, which has both traditional characteristics and modern fashion style.
2. The shape of an equilateral triangle with the word A reminds people of various huts in China and the West, which means caring, caring and home. The green in the green square symbolizes life, vitality and vigor. The square image fits the family, coincides with the traditional "Confucius Square" coin shape in China, and is a symbol of wealth. Putting life, wealth and treasure at home is a feeling of peace of mind, a feeling of being able to sit at home and be happy and safe.