Taoxianda is a platform for Alibaba's same-city retail group to realize 1 hour local supermarkets and consumers to shop at home. 20 17 officially launched in may. As a part of Alibaba's new retail strategy, it serves the traditional retail industry by helping businesses digitally transform physical stores and providing online and offline integrated product solutions.
At the same time, the mobile phone Taobao homepage is used as the online entrance to link traditional large supermarkets within 3-5 kilometers for consumers. Powerful digital capabilities ensure a richer choice of product widths. Consumers can place orders anytime and anywhere through mobile phone Taobao, and buy what they need in daily life in one stop. In terms of distribution, Taoxianda also provides personalized choices such as 1 hour to get home and pick up the goods at the store.
Tao Xianda's Internal Trouble and Foreign Aggression;
In 20 17, Taoxianda went online, two years earlier than Ali's "beloved" box horse. However, in the past four years, few people in the retail circle knew about its existence. Many industry insiders who provide home service bluntly said that Ali had never heard of this service before, and it was more difficult for users to distinguish between Taoxianda and Hungry, Box Horse and Tmall Supermarket.
Taoxianda is an online service provided by Ali for offline supermarkets after he put forward the new retail concept, so that users can buy products from nearby supermarkets at home and put forward the slogan of "one hour". In short, it is Shang Chao's "take-away" version.
Four years after its launch, Taoxianda has been occupying the entrance position of Taobao, but the development situation is very embarrassing. Externally, it declined in the direct competition with JD.COM and Meituan. Domestic and hungry home business cross, and the number of cooperative merchants is far less than that of "brothers".