Metaphorical advertising creativity refers to the use of metaphor to describe or compare the characteristics of advertising products, or to explain profound things with simple and easy-to-understand reasons, so as to help the audience deepen their understanding, make things vivid and meticulous, and give people a vivid and in-depth impression.

2. Story type

Story-based advertising creativity refers to the development of story content such as days, legends and myths, which penetrates the characteristics or information of brand products, thus deepening the impression of the audience. Because the story itself has the characteristics of self-explanation, it is easy for the audience to understand and make the audience and the advertising content have a joint relationship.

3. Associative type

There are many ways of association, but it can occur between things that are close in time or space, between things with opposite nature or characteristics, between things with similar shape or content, and between things that have a certain causal relationship logically.

4, exaggerated type

Exaggeration is to express needs, deliberately exaggerate, and try to expand or narrow the description of objective people and things.

Exaggerated advertising creativity is to set off the characteristics of products or services on the basis of objectivity and truth, so as to achieve the intention of highlighting the essence and characteristics of products or services. Using exaggeration can not only attract the attention of the audience, but also achieve better artistic effect.

5. Humor

Humor is an artistic expression of wit, humor and concise words combined with various rhetorical methods. When choosing humorous advertising ideas, we should pay attention to using healthy, cheerful, witty and subtle words, and avoid using vulgar, boring, smooth and tart words. Use elegance and humor to express the theme of advertising, not general witticisms and glib words.