2. Interactive App provides more colorful expressions than previous media. The touch screen of the mobile device has a good operating experience, and all kinds of words, pictures, videos, etc. have realized an unprecedented interactive experience. Moreover, it has also opened up an interactive channel between people. By embedding SNS platform internally, users who are using the same App can communicate with each other, and enhance users' brand loyalty in user interaction and word-of-mouth communication.
Extended data:
Precautions:
1. Pay attention to the production and production of mobile content. Mobile Internet marketing communication is very fast, so there must be innovation in content.
2. If a company is also making a self-media account, especially a brand account, it is suggested that it can make great efforts to move the content from the media, so that consumers can become fans through the links of the content and let fans know the trend of the brand in real time. Content is king, which is more important on the mobile side. The combination of creativity and content makes marketing never lag behind.
3. The mobile Internet realizes the seamless link between mobile terminals and commodities, and such a link also constitutes interactive marketing in mobile marketing, which can be more coordinated with retail terminals.
4. Mobile Internet marketing is not an isolated page, and it must be coordinated with the overall marketing.
5. Mobile Internet marketing must be the integration of creativity and technology, as well as consumer behavior and scenes.
6. Mobile Internet marketing is not an isolated page. Mobile Internet marketing must be coordinated with overall marketing.
Baidu encyclopedia-? mobile marketing
Baidu Encyclopedia-sogou