Give a simple example:

If you open a rice retail store in the vegetable market and sell rice by the catty, there are several other stores that also sell rice. After a few days of operation, you will find that no matter how busy you are, sales will not go up.

How to apply the above product thinking framework to solve this situation?

1, find problems through user thinking, and find problems through data thinking.

From the user's point of view, if I go to "buy rice" myself, I hope the more I buy, the more favorable it will be. I hope the shops I often go to can give me some discounts. I hope there is no rice at home, so I can help me send rice home without leaving home.

Through data analysis, it is found that after the end of the day, although I am very busy, the daily sales volume will never exceed 500 kg, the turnover will never exceed 2,000 yuan, and the sales volume will encounter bottlenecks.

Step 2 analyze the problem

Analyze problems through essential thinking.

After searching, it is found that there are two fundamental reasons why the sales volume can't go up:

It is not attractive enough for old users, and the repurchase of old users is low, basically relying on randomly added users to support sales.

Selling rice by the catty, each purchase is limited, and manpower accounts for a large proportion.

Step 3 solve the problem

Give solutions to problems through efficiency thinking.

In view of the above problems, from the perspective of efficiency, the solutions provided are:

Price each kind of rice clearly, at a glance, buy more and get more discounts, and don't need customers to make an inquiry every time.

Start the user points system, and old users can get 1 kg by purchasing1kg.

Record the situation of old users buying rice and the number of people in the family. It is estimated that the meal is almost gone, so I take the initiative to call and ask if I want to eat.

Old users do send rice home for the convenience of buyers.

Rice comes in bags, including big bags and small bags. The big bags are more affordable. Sell by the bag, not by the catty

After this series of operations, the sales volume in A Jin reached 3,000 units a day.

4. Solutions to productization problems

Further thinking, whether the solution to the problem can be further standardized and productized, and achieve the maximum effect with the least time and energy.

After seeing that this series of operations have produced good results. Why not copy this method to several stores and open it to other vegetable markets?

After a series of operations, the rice shop has become a chain store, covering many vegetable markets in the county and forming an influential brand in a small scale.

The above cases are fabricated to illustrate the application of product thinking mode.

Welcome to the starting point college to learn the product thinking of the system.