College students are the hope of the country and the nation, shouldering the people's trust and historical responsibility. College students should not only learn scientific and cultural knowledge well, cultivate healthy physique, but more importantly, strengthen ideological and moral cultivation and become people with all-round development in morality, intelligence and physique. Moral education is an important content of moral education in colleges and universities, and cultivating college students' moral concept has become an important task of ideological and political work in colleges and universities. How to enhance the effectiveness of contemporary college students' moral education is an important topic for college educators. This paper expounds the connotation and significance of morality, and through the analysis of the causes of moral deficiency of contemporary college students, puts forward some countermeasures to enhance the effectiveness of moral education for college students. Text: Colleges and universities are faced with students who have experienced "hardship", "going through five customs and defeating six generals" and "senior three is not a life for people". Many of us have entered the university with our childhood dreams. This is a long-awaited and unfamiliar ivory tower, which is planning to become a "favored son of heaven". Among most students, liberal arts emphasize literature and history, science emphasizes mathematics and physics, and art emphasizes aesthetics. Many of us don't agree with the importance of morality. In fact, this concept is the crux of the problem, and its consequences are very serious. As a contemporary college student, I feel that I have the right and obligation to talk about my own views. A deficiency of current college students' moral cultivation. The decline of moral cultivation Morality belongs to the category of social ideology, and it is the norm and norm for people to live and act together. Morality restricts social life through public opinion of society or a certain class, which is self-disciplined and has no coercive power. Immoral behavior will only be condemned by public opinion. The sudden rise of bad social atmosphere is easier to be interpreted by plastic college students. The traditional moral concept is a Confucian moral concept that existed in the feudal society of China for two thousand years. The core of Confucianism is "inner sage and outer king", which pays attention to personal cultivation. As far as the requirements of college students are concerned, it is to strive for everyone to become a saint like Yao Shun. Of course, the morality of "benefiting others at the expense of others" does not meet the basic requirements of modern human nature and cannot be generalized at any time. We don't deny the existence of such "saints", but after all, they are very few. Our eulogy and strong praise for those heroes just shows the scarcity of this moral resource. Only the morality that everyone can achieve can be popularized, while the morality that harms others can only be advocated and can never be popularized as standards and norms. Especially, most contemporary college students are only children. Due to the defects in family education and the influence of bad social atmosphere, "physical precocity and psychological late maturity" have appeared, which is already very fragile on the moral level, and it is even more impossible. Otherwise, the effect is counterproductive. They are either duplicitous or shelved. You advocate you, I'm still going my own way. In fact, high moral standards, which are difficult to achieve, will only make college students ignore them, which will gradually deteriorate and even lead to moral deficiency. As far as morality is concerned, it is multi-level and multi-level, and there are also high and low, advanced and backward. In real life, there are people who are morally selfless, that is, people who benefit others at their own expense; There are also "egoists" with average morality but law-abiding, that is, people who do not harm others and benefit themselves. Regardless of the diversity and multi-level of morality, if we use unified, high-standard and high-level moral norms to require the subjects of different behaviors, it will only make morality empty. Therefore, we must seek the combination point, find the right entrance and locate it correctly in order to do a good job. As far as college students are concerned, they should certainly have good morals. However, fact is experience, which tells us that for college students, it is better to regard them as ordinary people with incomplete morality than to regard them as "favored children" with moral integrity. "Code of Conduct for College Students" and other related norms have been promulgated one after another, clearly stipulating what can and cannot be done. All these have laid a healthy road and action guide for the healthy growth of college students. At present, although we have brought the management of college students into the legal track, some of them are still comprehensive, but it does not mean that there will be no college students committing crimes from now on. However, it is also an indisputable fact that there is a legal system as a powerful "heteronomy" to curb the illegal behavior of college students. In this regard, we should also establish enough confidence. 2. Lack of educational content, emotional education has not received due attention. At present, there is a tendency that cannot be ignored in school and family education, that is, excessive competition and excessive materialization lead to emotional desertification of some students. The so-called desertification means that a person's attention is only focused on a narrow field such as knowledge or technology, while ignoring the rich emotional world, mainly manifested in emotional indifference, lack of sympathy and care for people, and rarely considering the consequences in order to achieve personal goals. This is quite dangerous. 3 Improper educational methods Education is both science and art ... The emphasis on educational methods also reflects the level and efficiency of education. Good educational methods can get twice the result with half the effort. On the contrary, it is not conducive to educators imparting knowledge, and it is also not conducive to college students consciously accepting educational content and transforming it into good moral quality and cultivation. Comrade Deng Xiaoping once said, "The biggest mistake in the ten-year reform is education. Here I mainly talk about ideological and political education. " Ideological and moral education for college students is a process of dialectical and coordinated development of structural elements such as ideological and moral knowledge, emotion, will and behavior. From imbalance to relative balance, there will be new imbalances, which will continue to develop from simple to complex and from low to high. It has the characteristics of practicality, sociality, wholeness, long-term, collectivity, repetition and continuity. It is not difficult to find that most of our education methods are unscientific and unsystematic. For example, we ignore the practice of ideological and moral character in class and pay one-sided attention to rational education, preach that ideological and moral character is out of touch with the real society, and talk nonsense, trying to improve the comprehensive quality of college students through one or two lectures and realize individual education at the expense of collective education. Ideological and moral education only stays in shouting slogans, joining in the fun, putting on airs, not really singing the main theme, not really getting down to work, that is, really entering the classroom, dormitory and mind. Moral education in schools lacks effectiveness. Our country has always put moral education in the first place in school education, but for a long time, moral education is often too simple in practice and lacks effectiveness, such as attaching importance to intellectual education and ignoring moral education in concept, and evaluating students' quality by academic performance; In the content of moral education, it has always been limited to the political quality of talent training, equating simplification of moral education with political education, making the content too politicized, abstract and empty, thus ignoring the most basic and simple moral education for students; In the way of moral education, it emphasizes indoctrination and ignores the cultivation of students' self-education ability. Morality is instilled in students as a purely conceptual thing, which is divorced from the moral foundation and life reality of college students. In the way of evaluation, the result evaluation is more important than the process evaluation. These make it impossible for students to find the combination of moral ideals and phenomena, to produce moral emotional experiences and thoughts, and to recognize and accept them.