"Last season's winning streak ignited the incredible enthusiasm of the whole city, and this idea was formed here. The enthusiasm shown by Houston fans is something we have never seen since the last championship. This makes us feel that the fans have really regarded this team as their own. We hope that a champion is a slogan and put it into action, so that our fans can have a longer season.

For newcomers, "red" means "getting on the plane", "buying tickets" and "going to Toyota Center". This city will become a red ocean, and so will you.

We want to be green like Celtic and golden like Lakers. We need our own brand. We hope the red color of the rocket can be recognized. Our color should have its own local characteristics, but frankly, once we win the championship this season, our red color will be recognized by the whole league, "said Ken Sheirr, the marketing director of Rocket.

Source: Rocket official website/rockets/news/rockets _ launch _ marketing _ campa-281620-34.html.