For the real estate enterprise culture, we can start with the culture of several benchmark real estate enterprises to discuss the * * * culture.

Vanke's corporate culture;

corporate vision

Vanke's corporate vision has become a continuous leader in the real estate industry in China. In order to realize this vision as soon as possible, Vanke requires itself to work hard in the following aspects:

1, constantly learn professional skills and improve the living standards of Chinese people;

2. Always provide customers with residential products and good after-sales service that meet their needs;

3. Show the humanistic spirit of "pursuing perfection" and become the representative of realizing ideal life;

4. Develop the company's business rapidly and steadily to achieve scale effect;

5. Improve efficiency and achieve first-class profitability in the industry;

6. Establish a brand and become the most famous and trustworthy enterprise in the real estate industry;

7. Have the best professional and management personnel in the industry, and provide them with the best development space and the most competitive salary;

8. Establish the image of outstanding emerging enterprises with honest and rational business behavior;

9. Provide investors with ideal returns.

Company goals

Vanke's corporate purpose is to create unlimited life. Purpose has several meanings:

1, for customers, it means understanding your life and creating an ideal space to show yourself;

2. For investors, it means understanding your expectations and returning a satisfactory ideal income;

3. For employees, it means understanding your pursuit and providing an ideal platform for self-achievement;

4. For the society, it means understanding the needs of the times and establishing the ideal image of modern enterprises.

Core values

Vanke's core values are to create a healthy and rich life. Core values include several aspects:

1. Customers are Vanke's eternal partners.

◎ Customers are the scarcest resource and the whole reason for Vanke's existence.

◎ Respect customers, understand customers, continuously provide products and services that exceed customers' expectations, and guide an active and healthy modern lifestyle. This is the concept that Vanke has always adhered to and advocated.

◎ In the eyes of customers, every employee of the company represents Vanke.

◎ A mistake of 1% is a loss of 100% for customers.

The most important criterion to measure the success of employees is the degree of customer satisfaction.

◎ Grow with customers and make Vanke perfect in complaints.

2. Talent is the capital of Vanke.

◎ People who devote themselves enthusiastically and do their jobs well are the company's most valuable resources.

◎ Respecting people and creating a harmonious and passionate environment for outstanding talents are the primary factors for Vanke's success.

◎ Vanke respects each employee's personality, personal will and choice; All employees are equal in personality and equal in the face of development opportunities; Vanke provides a good working environment, creates a harmonious working atmosphere and advocates simple and sincere interpersonal relationships.

◎ The professional manager team is the concrete embodiment of Vanke's talent concept. It is an important mission of Vanke to continuously cultivate a professional, passionate and creative team of professional managers.

◎ Vanke advocates "a healthy and prosperous life". Work is not only a means of making a living, but also brings us happiness and a sense of accomplishment. Outside of work, we encourage all employees to pursue physical and mental health, family harmony and great enrichment of personal life.

Learning is a way of life.

Longhu real estate culture:

Task:

Provide customers with quality products and services and influence their behavior. In this process, become an excellent enterprise and create opportunities.

Core values:

Humanistic spirit pursues Excellence, research spiritual trust/* * * wins in entrepreneurship.

Management principle:

Long-term interest principle

Staff growth principle

Scientific decision-making principle

Simple and direct principle, customer first principle

Peer principle

Principle of improvement and innovation

First-in first-out principle, team principle

Elite principle

Corporate culture of Poly Real Estate;

"Strive for progress, unity and cooperation, dedication, honesty and self-discipline"

Business philosophy

Pragmatic: the foundation of foothold

People-oriented, customer-oriented, practical.

In the market competition, we seek ways suitable for enterprise development and project development, create value with products and services, and enhance the company's market competitiveness.

Innovation: the source of development

Social development, changing with each passing day, bravely standing in the forefront and being the first.

Innovation is the soul of an enterprise. Only innovation can maintain the vigorous vitality of enterprises and always maintain the leading position of innovation and research and development.

Norm: the way of management

Standardize management, operate with integrity, act according to law and give back to the society.

Establish a sound corporate governance structure, operating mechanism and business process, uphold professionalism and professionalism, earnestly fulfill the social responsibility of a corporate citizen, and win market recognition.

Excellence: the realm of pursuit

Ambitious, clear-cut, endless pursuit of Excellence.

Self-transcendence is the goal that Poly pursues diligently, and it is also the spiritual motivation for the company to win the competitive advantage.

Through the cultural analysis of the three real estate benchmarks, we can see that the cultural connotation of the real estate industry should include the following aspects:

1. Culture should include the most basic values and social responsibilities of an enterprise.

2. It should reflect the characteristics of the real estate industry: the essence of architecture is the harmony between man and nature, and it is also the bearing of home. As the ancients said, "Immigrants are human nature, connected by flesh and blood, and human feelings are sweet and bitter."

3. For internal enterprises, let employees realize that this is a cause. It's not simply building a house and selling it.

4. Let employees feel that they can grow in the enterprise, realize their own value, and understand the essence and essence of the real estate industry.