The program aims to enrich people's "breakfast life". With the slogan of "information awakens every day", it brings viewers a different audio-visual experience with a relaxed, warm, lively and uplifting atmosphere. Since June 20, 2003, the program has been premiered on the financial channel of CCTV at 7: 00 every day.
In the program title, the elements appearing in each picture will become the conversion elements of the next picture. For example, in the previous picture, flowers bloom one after another, then birds fly out of the flowers, and then a feather of the bird is combined into a circle through deformation, which is transformed into a skirt of a rotating dancer. ?
"The First Time" consists of two hosts * * *, who talk in a casual way, introduce news and connect sections by teasing each other.